Strategic Plan

Develop a strategic plan for the company that you selected at the beginning of your MBA program and share your plan with stakeholders.

Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation: speaker notes

• An introduction with mission and vision statements
• Core values, ethics, and social responsibility principles
• Analysis of the company’s:
• Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
• External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
• An evaluation of internal and external environment’s impact on achieving the company strategy
• Create a strategic objective for the company.
• Create short- and long-term goals for achieving the company’s strategic plan.
• Determine methods for collecting data and measuring success of the strategic plan.
• Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources.