PSYC U4 IP

Key Assignment Draft 

Write a paper of 1,800 words that responds to the following

Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:  o Engage their existing customers o Attract new customers o Listen to employee and customer feedback o Respond to crises  • Provide current examples. • Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.