PSYC U4 IP

· Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

· Engage their existing customers

· Attract new customers

· Listen to employee and customer feedback

· Respond to crises

· Provide current examples.

· Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.