Unit 4 PSYC 305 IP

Write a paper of 1,500 words that responds to the following:

Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

Engage their existing customers

Attract new customers

Listen to employee and customer feedback

Respond to crises

Provide current examples.

Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media