ON TIME BUSINESS MANAGEMENT A+ WORK, ON TIME, NO PLAGARIZING; ON TIME

Running head: GUIDED IMAGERY AND PROGRESSIVE MUSCLE RELAXATION

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Busn620 Respond to Nechesa wk 5 ( no more than 150 words)

Steak ‘n Shake (SnS)

The Ansoff Matrix is used by managers and business analyst to plan and evaluate growth initiatives within an organization. Unlike Porter’s Five Forces framework, the Ansoff Matrix focuses on internal products and market decisions. The Matrix serves to evaluate the appeal of various growth strategies, comparing those that utilize current products and markets with those that explore new ones, while also considering the risks for each approach. For this analysis, I used Google Gemini and Microsoft Copilot. Below is the synthesized analysis from both AI tools.

Market Penetration (existing products + existing markets)

            Gemini and Copilot had similar findings in Steak ‘n Shakes market penetration assessment. It is recommended on both platforms to improve loyalty program with offerings the mobile app. Gemini suggested offering off-peak promotions during mid-afternoon and late night. Copilot suggested expanding late-night hours to capture a younger demographic. Strengthening the performance in markets where SnS currently operates increases customer retention without significant investments.

Market Development (existing products + new markets)

            The findings for market development are similar using both large language models (LLMs). One noted difference is, Copilot suggests SnS re-enter the international markets through franchising. Gemini suggests SnS re-enters the international markets through licensing. That would allow international operators the use of proprietary recipes, trademarks, and operating systems, without the operating costs that a franchise would bring. Both LLMs recommend expanding the restaurant to non-traditional venues such as airports, military bases, and college campuses. By entering new markets, SnS can grow their customer base and additional revenue streams.

Product Development (new products + existing markets)

            Similar suggestions were made from Copilot and Gemini in this segment. The suggested product which resonates with me are seasonal shakes and non-dairy options. As a person who has a dairy intolerance, but loves milkshakes and enjoys seasonal foods, I find those options appealing to return as a customer. Copilot suggests developing retail products such as frozen shakes and burger patties to create revenue outside of the restaurant. In places where SnS does not have a physical store, retail products can attract customers in new regions.

Diversification (new products + new markets)

            There was a significant difference between Copilot and Gemini in this segment. Copilot suggested SnS partner with dessert and beverage brands for co-branded kiosks. Gemini suggested SnS develop a virtual kitchen. This method strategy is a delivery only concept focusing on specialized menu niche using an existing kitchen infrastructure. I think this would be feasible in a high traffic, densely populated urban area. Both methods establishes a balanced growth strategy that includes both low-risk and high-reward options. This will enable SnShake to boost revenue by introducing new products and services as well as expanding into new markets.

Busn620 Respond to Steven wk 5 ( no more than 150 words)

The Ansoff Matrix for Capriotti's was very different on Chat GPT vs Gemini. ChatGPT's diversification quadrant relied on generic, unverifiable ideas like a food truck concept and a meal subscription service. Neither of these were publicly announced. This suggests the model filled a knowledge gap with plausible industry ideas rather than research. Gemini performed better here by citing the Wing Zone acquisition, which research confirmed is accurate. Capriotti's and Wing Zone merged in 2021 into a combined company generating over $100 million in systemwide sales. Gemini was not error-free, however, referencing a "Four Walls, Four Blocks, Four Miles" framework which doesn't appear online. Market development remains the strongest quadrant for both models and for the actual company, driven by geographic expansion. 

Overall, this breakdown shows Capriotti's is playing on multiple fronts instead of betting on just one growth strategy. The store expansion and the gas station partnership are aimed at people who've probably never heard of the brand. That said, I don't love how aggressive the expansion side is. Capriotti's average unit volume sits around $848,013, well below direct competitor Jersey Mike's at roughly $1.4 million. I'd rather see them close that gap before spreading thinner. Growing too fast risks letting that quality slip, and it's the entire reason people pay a premium over Subway or Jersey Mike's in the first place. I love the companies initiative to add 25% more meat to their sandwiches. In a market where companies are attempting to squeeze maximum profits, Capriotti's is advertising the opposite. This is their best chance of increasing sales and gaining new customers.