MKT-345 D.5
Aramis
Read the "Home Depot Shows You How" case located in Doc Sharing. Once you have read the case, using the materials from this course, respond to the following questions:
1. What in particular about Home Depot’s business made this how-to series of videos so successful? What other industries might be able to use a similar strategy?
2. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages, and explain why they are important.
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