MKT 345- Discussion 5

Read the "Home Depot Shows You How" case located in Doc Sharing. Once you have read the case, using the materials from this course, respond to the following questions:

1. What in particular about Home Depot’s business made this how-to series of videos so successful? What other industries might be able to use a similar strategy?

2. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages, and explain why they are important.