MKT-345 D.5
Aramis
MKT-345D.5replys.docxRunning head: HOME DEPOT’S MARKETING STRATEGY 1
HOME DEPOT’S MARKETING STRATEGY 3
Kiana Soto
1. What in particular about Home Depot’s business made this how-to series of videos so successful? What other industries might be able to use a similar strategy?
Home Depot’s videos were successful because they took the time to understand their target audience and their needs and provided interactions with them. Home Depot saved customer’s time and energy showing them the best way to reach a large audience and build awareness their brand as a friendly family store, showcasing products that could be purchase at the store. This type of personal interaction made them more trustworthy, allowing them to have quality reviews and followers on their content. This is one of the best tactics to engage the customers, “videos are particularly good for storytelling that is enjoyable to most viewers and more appealing than dry text or listening to a podcast” (Barker, Barker, Bormann, Zahay, & Roberts, 2017).
Almost any company that has the base projects of do it yourself (DIY) or how-to have the potential to gain from this. Craft stores, such as Michaels and Joann are good examples of this strategy. People love to decorate and craft their homes, and many enjoy the simple instructions to do it. An example, Joann has a YouTube channel called “Learn with JOANN” on how-to create different home decors or even clothing pieces to wear.
2. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages and explain why they are important.
Having an instore representative made the video authentic and made Home Depot become more reliable. It made the videos very personable, and “while it’s possible for videos to be triggered by inspirations in-store, partners are using them more for awareness and motivation to visit the products in-store” (Kaplan, 2016). If they see this representative in the video’s on how they are personable and helpful, this will make customers more willing to be open for assistance when they are in-store. It sets a tone for the brand and the environment they cultivated in their store. Home depot thought outside the box when developing this how-to video and becoming a family-oriented store and the videos made that possible. Using their own representative gave it that personal tough that is needed to sell it even further, which will be utilized continuously throughout the years.
Chad Davis
1. What in particular about Home Depot’s business made this how-to series of videos so successful? What other industries might be able to use a similar strategy?
Home Depot making the how-to videos was one of the most important things that they did when establishing a presence on different social media sites. They were already holding different how-to seminars in certain locations so the videos made the content more easy for the consumer to see. (Barker, Barker, Bormann, Zahay, & Roberts, 2017). The other reason that this was good is because a person could now go on the Home depot website, look up the product they were trying to purchase for install, and then click and watch a 5-10 min video on how to do everything. It was really the one stop shop for the DIY person. Some other industries that could benefit from this is the food industry. Hello fresh is already doing something similar with their per-packaged ingredients and the recipe card but if they had how-to videos on how to do things from scratch, it could really be lucrative for them.
2. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages, and explain why they are important.
Home Depot did the right thing by using in-store employees for their featured videos. One of the most important reasons that it was good to have in-store reps is because the consumer will now be putting a face and name to a real life employee in their own perspective stores. Which is reason number two for videos when it comes to sales; it establishes trust. (O'Neill, 2020) When you showcase in a video that you know how to do something or know what you are talking about then the consumer will begin to trust you more as a salesperson now. (O'Neill, 2020)
Running head:
HOME DEPOT’S MARKETING STRATEGY
1
Kiana Soto
1.
What
in
particular
about
Home
Depot’s
business
made
this
how
-
to
series
of
videos
so
successful?
What
other
industries
might
be
able
to
use
a
similar
strategy?
Home
Depot’s
videos
were
successful
because
they
took
the
time
to
understand
their
target
audience
and
their
needs
and
provided
interactions
with
them.
Home
Depot
saved
customer’s
time
and
energy
showing
them
the
best
way
to
reach
a
large
audience
and
build
awareness
their
brand
as
a
friendly
family
store,
showcasing
products
that
could
be
purchase
at
the
store.
This
type
of
personal
interaction
made
them
more
trustworthy,
allowing
them
to
have
quality
reviews
and
followers
on
their
content.
This
is
one
of
the
best
tactics
to
engage
the
customers,
“videos
are
particularly
good
for
storyt
elling
that
is
enjoyable
to
most
viewers
and
more
appealing
than
dry
text
or
listening
to
a
podcast”
(Barker,
Barker,
Bormann,
Zahay,
&
Roberts,
2017).
Almost
any
company
that
has
the
base
projects
of
do
it
yourself
(DIY)
or
how
-
to
have
the
pot
ential
to
gain
from
this.
Craft
stores,
such
as
Michaels
and
Joann
are
good
examples
of
this
strategy.
People
love
to
decorate
and
craft
their
homes,
and
many
enjoy
the
simple
instructions
to
do
it.
An
example,
Joann
has
a
YouTube
channel
called
“Learn
wit
h
JOANN”
on
how
-
to
create
different
home
decors
or
even
clothing
pieces
to
wear.
2.
What
advantages
did
Home
Depot
gain
from
having
in
-
store
representatives
featured
in
the
videos?
Name
at
least
two
advantages
and
explain
why
they
are
important.
Running head: HOME DEPOT’S MARKETING STRATEGY 1
Kiana Soto
1. What in particular about Home Depot’s business made this how-to
series of videos so successful? What other industries might be able to use
a similar strategy?
Home Depot’s videos were successful because they took the time to
understand their target audience and their needs and provided interactions
with them. Home Depot saved customer’s time and energy showing them the
best way to reach a large audience and build awareness their brand as a
friendly family store, showcasing products that could be purchase at the store.
This type of personal interaction made them more trustworthy, allowing them
to have quality reviews and followers on their content. This is one of the best
tactics to engage the customers, “videos are particularly good for storytelling
that is enjoyable to most viewers and more appealing than dry text or listening
to a podcast” (Barker, Barker, Bormann, Zahay, & Roberts, 2017).
Almost any company that has the base projects of do it yourself (DIY)
or how-to have the potential to gain from this. Craft stores, such as Michaels
and Joann are good examples of this strategy. People love to decorate and
craft their homes, and many enjoy the simple instructions to do it. An
example, Joann has a YouTube channel called “Learn with JOANN” on how-
to create different home decors or even clothing pieces to wear.
2. What advantages did Home Depot gain from having in-store
representatives featured in the videos? Name at least two advantages and
explain why they are important.
