Management & Marketing (2 page article review)

Please read the article in the following link.  Then write a 2 page double spaced review of the author's main points.  The paper should have 1 inch margins on all sides. 

http://knowledge.wharton.upenn.edu/article/making-customer-relationship-management-work/

The assignment is due Friday, November 9, 2018

If you use any other sources please reference them. Thanks.