Marketing (2 page article review)

Please read the article in the following link.  Then write a 2 page double spaced review of the author's main points.  The paper should have 1 inch margins on all sides. 

http://knowledge.wharton.upenn.edu/article/an-equation-for-effective-ads-connecting-emotions-to-sales/

The assignment is due by friday November 2, 2018.