IT’S A DIGITAL WORLD

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WEEK 1

IT’S A DIGITAL WORLD

/ASSIGNMENT 1

STRATEGIC COMMUNICATIONS PLAN

Due Week 4, worth 150 points

The ability to effectively communicate is one of the most in demand and sought

after skills in today’s workforce. As a business professional, you will be

expected to not only communicate in a clear and concise way, but to do so

strategically. These communication skills are necessary to manage personnel

effectively and to drive your organization toward its strategic goals and

outcomes. Effective communication starts with planning. By developing a

strategic communications plan you will be more intentional in your messages

and the actions you ask of your audience. This plan is the foundation for

Assignments 2 and 3.

INSTRUCTIONS

Create a written strategic communications plan for the professional communication

challenge or opportunity of your choice. Your plan should include the

following components and may be written in a professional report format. See

the formatting requirements for additional information.