fashion

AN EXAMPLE IS ATTACHED

HAS TO BE LIKE THAT

PICK A MAGAZINE SMILAR TO THE REGIA MAGAZINE THAT FITS THE SAME STYLE LIFESTYLE.These are the guidelines for what you will be presenting next class/Week 3 in order to create the first pre-proposal. You'll be creating one for each of your chosen clients. 

• Create a brief for your client. This should include:
  • WRITTEN RESEARCH
    • Brand History
    • Pillars/Pen Portraits of their DNA
    • Psychographics 
    • Demographics
    • Style direction definition and how it connects with your esthetic. This should be explained in detail, also using fashion personalities/fashion classifications.
  • VISUAL RESEARCH
    • Examples of layout, cover and content images where their DNA is clear. 
• Please put everything in a slideshow presentation, 
• Remember to make it visually creative but polished and professional. Always think of the editorial layout as inspiration for organizing and selecting the style for the slideshow.