fashion

REGIAM AG

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Founded in 2008 as a print magazine by Rudy Rojas, Facundo Pellegrino and Juampi Bonino. Over the years it became a refuge for independent culture in Argentina. It’s coverage reflects a commitment to discovering and amplifying new independent voices, focusing on the increasingly complex confluence of culture, power and technology. REGIA is more than a publication: it is an editorial and social platform where trends are linked. It constitutes the territory that best represents their readers; fashionistas, models, couture and emerging designers, professional and up and coming photographers, gallery and underground artists, rockers and DJs, actors and film directors. Headquarters are in Miami and Monaco.

ABOUT

EDITOR IN CHIEF

M AR

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Marcela Mayorga is a 31 year old Chilean fashion producer, entrepreneur and editor by trade. She studied fashion production in Buenos Aires and fashion communication in Milan, where she began to venture into jewelry design. In 2019, at the beginning of the pandemic, she settled in Miami and at the same time acquired part of the magazine, becoming editor in chief. This same year she created Nibiru Collection Ancestral jewerly house. In 2022, Marcela was selected as the most prestigious jeweler of the year representing Chile, her native country.

COVERS

2010 2014 2018

COVERS

2022 2023 2024

STYLE

MISSION

VISION

YOUNG, VINTAGE, ARTISTIC, EDGY, AVANT-GARDE

Show emerging designers, before fame, the firsts to bring out artists in fashion, music, visual arts, among others.

Be an international magazine, have offices in Milan, Paris, New York, have a Regia studio.

DNARE G

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TARGET Young men and women from 18 to 40 years old from all over the world.

LA ST

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DI TO

RI AL

CHIC

IF REGIA WAS A PERSON

CULTURED

SELECTIVE

INTELLECTUAL

PASSIONATE ABOUT

ART AND FASHION

EDGY

DOESN’T FOLLOW

TRENDS

FRIENDLY

NEW YORK PARIS MILAN

PLACES she likes to travel to:

PLACES REGIA LOVES TO GO:

FAENA F1 THE ARSENALE

SALVAJE SUPERBLUE

WHERE REGIA LIKES TO SHOP:

HOW IT CONNECTS WITH MY ESTHETIC My style is very connected with where I come from, and REGIA is linked to the Argentinian culture because of its origins, the heritage it has. I would say my style is compatible with the magazine’s in the following: it’s a refreshing and young approach to fashion, I love to be feminine but also risk it with more sexy or edgy pieces as an statement, I like an effortless chic look with a standout piece like jewelry or a purse. I wouldn’t say I’m artsy or very creative in my style but I would like challenge myself for this editorial and achieve something that reflects REGIA’s dna.

THANK YOU!