Discussion Question
dwilliams1911Prepare EFE and CPM matrixes for Hershey Company. Use Mars and Nestle for competitors in the CPM.
Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details from your EFE and CPM results and your critical reflections to draw conclusions.
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