D "Li-Ke

Creating your "BRAND "

In Unit 1, you researched one of the United States' top 100 brands and 2 of its competitors. In this discussion assignment, you will introduce a fictitious brand that will compete in the same category. Although the brand you will invent is not real, use this opportunity to develop skills and treat the exercise as if it were a professional project for pay. 

• Introduce your brand.
• Identify all brand elements (logos, slogans, symbols, trademarks, characters, and packaging).
• Provide rationale for each of the elements in the context of the 3 competitors you researched in Unit 1. 

Cite the source(s) in APA format. 

Please see attachment for Unit 1 DB research.