Case 7-Wally Astor

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1 Describe three cultural "missteps" that Wally Astor and his father-in-law, Henry Williams, made in this scenario? Why do you think this happened?

2 Imagine the situation in this case study was reversed, that is, the Brazilian businessmen were coming to the U.S. to look for a supplier. What would you tell the Brazilians about American Business culture to prepare them for success?

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