Business & finance - marketing wk 6 assignment

Week6Lecture.docx

Week 6 Lecture

Leadership, Corporate Social Responsibility, and Strategy

Approaching the three topics for Week 6 requires deep consideration. Leadership constructs strategy and all strategy requires responsibility so that is constructive and not destructive. When going global marketing managers must, not only think about product price, place and promotion, but also the impact that their strategies will have on local communities and countries that they conduct business in.

Xu (2019, February) has found that company executives need to be involved in the corporate social responsibility efforts of their organizations. Such a belief fits with the need for leaders to model the behavior that is expected out of organizational members. Thus employee buy-in can be directly associated with leader participation. Such participation may go beyond donations of money. Donations of time and thus labor or expertise can indicate a higher level of buy-in by the organization and its members.

A resent example of corporate responsibility occurred when Delta Air Lines of Atlanta, Georgia operated relief flights to the hurricane-stricken Bahamas in 2019. Delta delivered 4700 pounds of supplies for the Bahamian peoples and also airlifted 72 of the inhabitants. The relief included food, water and clothing (Yamanouchi, 2019).

Yamanouchi (2019) also reported that Delta employees also participated in unloaded the supplies while assisting Bahamians with boarding the relief flight. A point of awareness is that such aid generates a higher level of brand awareness for any company participating in such corporate social responsibility efforts. In this case citizens should remember the Delta logos when they consider choosing and airline to fly on in the future. The Bahamas is an independent country that, in this case, received direct hands-on assistance from an American company and its employees.

It is very important to always consider which marketing efforts beyond the regular marketing mix creates a favorable global image for the company, its products and its services. Such a thought process includes how every function of the company impacts company image. It should be noted that Delta was able to give the type of help that was immediately needed by a country and its people.

Delta Air Lines actions fit with its social responsibility statement found on its website. The statement is as follows:

Delta believes that its social responsibility lies at the intersection of its core values and core competencies, making a difference where Delta people live, work and fly by giving time, talents and one percent of the company's annual profits (Delta, 2019, para 8).

The social responsibility statement of Delta Air Lines focuses on the company and its members donating time, ability and money to helping others. When the leadership of a company acts in the best interest of society it becomes a function of leaders as stated by Keegan and Green (2020) being “… a proactive steward of the reputation of the company he or she is leading” (p. 548). In constructing global marketing strategies that promote the growth of the company and that meets the needs of the customers of selected countries, leaders of large corporations and even small companies must meet the imperative to proactively commit to acting in a manner that produces good outcomes in our global society.

References

Delta Air Lines (2019, August 15). Corporate stats and factsLinks to an external site. . https://news.delta.com/corporate-stats-and-facts

Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Pearson.

Xu, K. (2019, February 4). How to make your corporate social responsibility come from withinLinks to an external site.. Forbes. https://www.forbes.com/sites/forbesnonprofitcouncil/2019/02/04/how-to-make-your-corporate-social-responsibility-come-from-within/?sh=21050ee34f8e

Yamanouchi, K. (2019, September 8). Delta operates relief flight to deliver supplies to Bahamas, evacuate survivorsLinks to an external site.. Atlanta Journal Constitution. https://www.ajc.com/blog/airport/delta-operates-relief-flight-deliver-supplies-bahamas-evacuate-survivors/i3C80DeIvUqUwLEgt7HEjK/

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WK4Feedback.pdf

Assignment: Course:

8/3/2024 9:18:31 PM

BUS622 Week 4 Mary Sample Paper (1) (1) (1) (3) (1) (4) (5) (3) (1) (6) (3) (1) (1) (1) (2).docx

Week 4 - Assignment BUS622 BUS622: Global Marketing (FTB2427C)

Lorraine Cigainero

View markup for WK 4 Assignment The Walmart Case Study Paper.docx

Hi Teameco, Your paper was turned in late. The Turnitin score was good at 11% Every paper should have an abstract (which is the only thing that appears on page 2 and the rest of the page is left blank and the abstract just states what is found in the paper or basically the titles of each section), executive summary (that starts on the top of page 3 and gives the highlights of the marketing plan and is a type of elevator speech), bold titles throughout the paper, plenty of properly cited visuals (graphics, diagrams, charts, ads) and a labeled conclusion with a properly formatted reference page (the titles for Abstract, Executive Summary and Reference are bold and centered and no colon is used while the titles for all other sections are bold and left justified) and you did include these. You were to summarize some of the Elements in Political, Economic, and Cultural Environments Impacting the Market Opportunity, and Explain some of the obstacles facing Walmart and other foreign retailers in The UAE and these sections should be easy to find in the paper as they are all part of a marketing plan (because you are writing a section each week). Please note that bold titles that match the rubric should appear in the paper. For this paper there should be a section of political and cultural environments, a title for market expansion, a title for the four utilities, and a title for the SWOT section. You were to summarize some of the elements in the selected country's political, economic, and cultural environments which can impact the market opportunity for Walmart's expansion, which you did. You were to discuss a market expansion strategy for Walmart in the selected country and you did. You were to analyze each of the four utilities that Walmart may be creating in the country and explain which one can potentially work as a competitive advantage for Walmart, which you did. You have great visuals in this paper and this is one of the best papers in this class You were to formulate a SWOT Analysis for Walmart.com in the selected country, which you did for The UAE . The SWOT was represented how it was discussed in class on the DQ where we practiced SWOT 1) in a grid, 2) bullets 3) color so that it can be looked at in seconds and assigned for a committee to work on. Feel free to compare your SWOT with the SWOT in the sample paper that is attached. As explained previously, there is a detailed SWOT like you have here in the paper but in the meeting when the team takes there assignments it is in a grid with bullets and this is what each of the teams comes back on their action steps. It is easy for every person in the room to see at a glance. When you do the SWOT for your company really drill down and add detail. Look at the Chamber of Commerce for the country you are using and look specifically at what the local market struggles are. If you are doing The UAE for your final paper look for laws and regulations that might affect your mentor company. Much of what you worked on here can be used in the final paper. Please look at the final paper now and determine what can be plugged into the sections from this and your previous work. Please work together with your classmates in Global Campus Café so you can share research and work as a team as you would in a real work environment. Basically, the final paper is a splice of every paper and every DQ as this is what goes into a marketing plan. In order to have a complete marketing plan you splice everything you have worked on in this class into one paper and then upload that to your Folio (located by clicking on your profile). Just answering the week 6 rubric won't give you everything you need for the marketing plan so please answer week 6 and then add/splice everything together (all 6 weeks of this class will be represented in that final paper). Your final paper will have a SWOT even though the rubric doesn't ask for it. Please have a section where you present it in a grid with color as it would be in an actual marketing meeting. Attached is a sample week 4 paper and please note that the paper is not intended to be perfect or error free, but simply a representation of the elements of the assignment so you have something to compare your work against. One suggestion that I have for you on a personal note is that as you move through the program there will be a lot of week 4 assignments. If you would use the actual name of the assignment that is given in the assignment description, it will be easier for you to go back and find your previous work. The title of the paper is supposed to match the assignment description. Look at the attached sample. Email me your questions. Thank you, Dr. Cigainero

( 1.25 / 1.25) Summarizes Some of the Elements in the Selected Country's Political, Economic, and Cultural Environments Impacting the Market Opportunity for Walmart Expansion

Distinguished - Thoroughly summarizes some of the elements in the selected country's political, economic, and cultural environments impacting the market opportunity for Walmart expansion.

( 1.00 / 1.00) Discusses a Market Expansion Strategy for Walmart in the Selected Country

Distinguished - Comprehensively discusses a market expansion strategy for Walmart in the selected country.

( 2.00 / 2.00) Analyzes Each Utility That Walmart May Be Creating in the Country, and Explains Which Utility Can Potentially Work as a Competitive Advantage for Walmart

Distinguished - Thoroughly analyzes each utility that Walmart may be creating in the country, and comprehensively explains which utility can potentially work as a competitive advantage for Walmart.

( 0.75 / 0.75) Explains Sustainability Issues or Opportunities Walmart Will Face in the New Country

Distinguished - Comprehensively explains sustainability issues or opportunities Walmart will face in the new country.

( 0.75 / 0.75) Formulates a SWOT Analysis for Walmart.com in the Selected Country

Distinguished - Thoroughly and clearly formulates a SWOT analysis for Walmart.com in the selected country.

( 0.25 / 0.25) Written Communication: Control of Syntax and Mechanics

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

( 0.25 / 0.25) Written Communication: APA Formatting

Distinguished - Accurately uses APA formatting consistently throughout the paper with the application of scholarly sources to support the subject matter.

( 0.25 / 0.25) Written Communication: Page Requirement

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Back to Dropbox

Teameco Broughton

8/7/24, 4:35 PM Waypoint - Feedback

https://au.waypointoutcomes.com/Engage/Dropbox/Feedback?evaluationId=21730739 1/2

https://au.waypointoutcomes.com/Engage/Dropbox/DownloadAttachment?evaluationId=21730739&attachmentId=1174035

https://au.waypointoutcomes.com/Engage/Dropbox/ViewPDF?DocumentId=23273800

https://au.waypointoutcomes.com/

https://au.waypointoutcomes.com/Engage/Dropbox/Upload?sectionId=348310

( 0.25 / 0.25) Written Communication: Resource Requirement

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

( 0.25 / 0.25) Critical Thinking: Evidence

Distinguished - Employs persuasive and applicable information from scholarly sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly. Overall Score: 7.00 / 7.00 Overall Grade: 7

8/7/24, 4:35 PM Waypoint - Feedback

https://au.waypointoutcomes.com/Engage/Dropbox/Feedback?evaluationId=21730739 2/2

WK6AssignmentGlobalMarketingPlanPart2.docx

Global Marketing Plan Part 2

[WLO: 3] [CLOs: 2, 3, 4, 5]

Watch this video with Bill Davis, Program Chair for BA of Operations and Analysis. Transcript Download Transcript

Prior to beginning work on this assignment, watch the BUS622 Week SixLinks to an external site. video with Program Chair for BA of Operations and Analysis, Bill Davis.

With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 6 weekly assignments and discussion forums, and make any adjustments to the work using any recommendations from your instructor.

This assignment will incorporate all the properly cited visuals from your previous papers and DQ’s related to your mentor company and country.

For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by viewing the Folio Quick Start GuideLinks to an external site. . When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the Getting a Link to a Project in FolioLinks to an external site. resource for more details.

In your paper, address the following directives using the headings below:

Under an Executive Summary heading at the top of page 3,

· Summarize the rational of your plan.

· Remember that is the marketing teams sales pitch for the company entering the new country.

Under an Environmental Analysis heading,

· Analyze the environmental situation of your mentor company in the global arena based on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy heading,

· Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.

· Discuss your market entry strategy including export selling and sourcing activities, if any.

· Explain the environmental/sustainability factors.

For assistance with Level Headings, review the APA Style ElementsLinks to an external site. resource. Review the Writing an Executive SummaryLinks to an external site. resource for tips to help with your assignment.

Under a Specific Plans and Strategies heading,

· Explain your competitive advantages strategies to compete against five industry forces.

· Formulate the 4Ps:

· product and brands

· Hint: Refer to your Week 4 Product Branding discussion forum.

· price

· place

· promotion with a special focus on digital media and integrated marketing communication (IMC)

· include the SWOT for your company displayed in a grid with color and include sustainability

· Hint: Refer to your Week 5 Integrated Marketing Communications assignment.

· Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Refer to the Week 6 Discussion Forum 2 post.

The Global Marketing Plan Part 2 final paper

· Must be 10 to 13 double-spaced pages in text length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center’s  APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.

· Must include a separate title page with the following:

· Title of paper in bold font

· Space should appear between the title and the rest of the information on the title page.

· Student’s name

· Name of institution (The University of Arizona Global Campus)

· Course name and number

· Instructor’s name

· Due Date

· Page 2 Abstract (if your instructor requires) or intentionally leave blank.

· Page 3 starts with the Executive Summary and continues into other topics with no page break.

· Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.

· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

· For assistance on writing Introductions & ConclusionsLinks to an external site. as well as Writing a Thesis StatementLinks to an external site. , refer to the Writing Center resources.

· Must use at least six scholarly sources in addition to the course text.

· The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

· Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.

· Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.