Business & Finance - Marketing WK 6 Assignment

Assignment: Course:

8/8/2024 10:16:05 AM

BUS622 Week 5 Sample Paper by Robert Rauch (2) (1) (1) (4) (7) (4) (7) (1) (6) (1) (1) (1) (1) (2).pdf

BUS622 Week 5 Sample Paper by Robert Rauch (2) (1) (1) (4) (7) (4) (7) (1) (6) (1) (1) (1) (1) (1).pdf

Week 5 - Assignment BUS622 BUS622: Global Marketing (FTB2427C)

Lorraine Cigainero

View markup for WK 5 Assignment Integrated Marketing Communications for Airbnb.docx

Hi Teameco , Your paper was turned in on time. The Turnitin score was good at 3% especially considering that the paper builds and is added to each week. The length of the paper was to be 3-5 pages of text not including the title, abstract, or reference pages and yours met that requirement and as said in previous feedback, it really is only graded if you are less than the minimum. You were to have an abstract on its own page, an executive summary, titles throughout, plenty of visuals, a conclusion and a properly formatted reference page and you did meet all of those requirements. Great job with the visuals. Good job on the sizing. Please note that the Executive Summary is your elevator pitch to the investors. It covers the highlights of your marketing plan which is why we call it the elevator pitch so if you were in an elevator, how would you pitch the move to the new country before the elevator stopped? I didn't look at the citations very closely but just in case...here is a cut and paste on how to cite ads:

On the "Reference" page" Company. (Year, Month Day of Ad Retrieval). Ad title [Advertisement]. Title of webpage. Name of website. Retrieved from URL

Here's an example:

Toyota. (2015, March 16). The bold new Camry [Advertisement]. Allmusic homepage. Allmusic. Retrieved from http://www.allmusic.com

If the ad does not have a title, then state what the advertisement is for in the brackets:

Toyota. (2015, March 16). [Advertisement for Camry]. Allmusic homepage. Allmusic. Retrieved from http://www.allmusic.com

When referencing or quoting an ad in the body of your text, APA requires an in-text citation with the company name and year of the ad. No month or day are needed. Part 1: Integrated Marketing Communication Strategies (IMC) Identify an IMC campaign for your mentor company. Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, Outdoor ads, social media ads, etc.). Remember to choose at least one print and one digital. Provide a copy of the image you find or the URL link to the ad in your paper.

Analyze the ad in each medium while describing how the medium's unique characteristics is being used to display the ad. Explain what elements unify the campaign across different media to make it count as an IMC.

Identify another marketing communication activity from your mentor company other than advertising (such as sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.) Complete Describe it in detail and provide a link to a visual component of the activity.

Compare it to the IMC campaign you identified and discuss to what extent they are aligned and would tell the same story for the brand. Complete Discuss one strength and one weakness of this marketing communication activity. Complete Part 2: Global Brands, Cultures and Advertisement

Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Gatorade in the Philippines and so on. Include a copy of those advertisements in your work and provide a brief explanation of the ads. Examine how these advertisements reflect the two cultures. Discuss your position in the standardized vs. localized debate. Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

Week 2 through 5 build the majority of your final assignment so you should be well on your way with the final project and just adding the final touches Much of the paper is gathering information and I do hope that if you ever have any trouble with finding what you need you use the "ask the Librarian" service in the library to save yourself time. Remember your classmates in Global Campus Café are also a resource (and you the best resource for them) Remember that you will be using your week 6 DQ's in the final paper when you write about Social Responsibility. In week 6 you are combining literally everything you have written in this class and combining it into the final paper, because you have written a different part of the marketing plan each week. This week the focus in on the CSR section but the final result will have literally a combination of every paper you wrote in this class. Once you combine all your papers into one and then add the CSR section, be sure to put it in Folio and add the Folio link to the comments in Waypoint or onto the cover page of the paper. This also means that the SWOT and all the other sections written previously will appear in the final paper. You will upload the paper to folio and put the folio link in the comments box or on the cover page. Again, I've said this so many times, but it is worth saying again, do not pay any attention to the page count of the final paper as you will far exceed that count. Your final paper will be FULL of visuals from every paper you have done and from the chamber of commerce website from the country your company is entering and so on. Once you combine everything you have written in this class with the week 6 rubric you will have more than double the page count required for week 6. The week 6 paper is presenting a spliced together version of everything you have written in this class. The week 6 final paper is the marketing plan which will have a SWOT, ads, visuals, all of the DQ's, all of your papers because you have been writing a different part of the marketing plan each week. As you know each week I provide a sample paper from a previous class so that you can see how another student approached the work. This week the paper is on Target Corporation. Let me know your questions. I'm looking forward to seeing your final project. Thank you, Dr. Cigainero

( 1.50 / 1.50) Identifies an Integrated Marketing Communication (IMC) Campaign for the Mentor Company, and Chooses at Least Four Examples of That Campaign (at Least One Print and One Digital) Across Different Types of Media

Distinguished - Clearly and accurately identifies an IMC campaign for the mentor company, and chooses four or more examples of that campaign (at least one print and one digital) across different types of media.

( 1.50 / 1.50) Analyzes the Ad in Each Medium While Describing How the Medium’s Unique Characteristics Are Being Used to Display the Ad and Explains Which Elements Unify the Campaign Across Different Media to Make It Count as an IMC

Distinguished - Thoroughly analyzes the ad in each medium while describing how the medium's unique characteristics are being used to display the ad, and comprehensively explains which elements unify the campaign across different media to make it count as an IMC.

( 1.00 / 1.00) Identifies Another Marketing Communication Activity, Other Than Advertising, Describes It in Detail With a Link to a Visual Component of the Activity

Distinguished - Clearly and accurately identifies another marketing communication activity, other than advertising, thoroughly describes it with a link to a visual component of the activity.

( 1.25 / 1.25) Compares the Marketing Communication Activity to the IMC Campaign Identified, and Discusses to What Extent They Are Aligned and Would Tell the Same Story for the Brand, and One Strength and One Weakness of This Marketing Communication Activity

Distinguished - Thoroughly compares the marketing communication activity to the IMC campaign identified, and comprehensively discusses to what extent they are aligned and would tell the same story for the brand, and one strength and one weakness of this marketing communication activity.

( 0.25 / 0.25) Written Communication: Control of Syntax and Mechanics

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Back to Dropbox

Teameco Broughton

8/8/24, 2:05 PM Waypoint - Feedback

https://au.waypointoutcomes.com/Engage/Dropbox/Feedback?evaluationId=21741472 1/2

( 0.50 / 0.50) Written Communication: APA Formatting

Distinguished - Accurately uses APA formatting consistently throughout the paper with the application of scholarly sources to support the subject matter.

( 0.25 / 0.25) Written Communication: Page Requirement

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

( 0.25 / 0.25) Written Communication: Resource Requirement

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

( 0.50 / 0.50) Critical Thinking: Evidence

Distinguished - Employs persuasive and applicable information from scholarly sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly. Overall Score: 7.00 / 7.00 Overall Grade: 7

8/8/24, 2:05 PM Waypoint - Feedback

https://au.waypointoutcomes.com/Engage/Dropbox/Feedback?evaluationId=21741472 2/2