Business & Finance HOMEWORK

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Instructions

Instructions

Senge (2006) introduced eleven laws of the fifth disciple in Chapter 4 of the course textbook. Select at least three of the laws and discuss how they resonate with your understanding of organizational learning and effectiveness and leadership. How might these principles be applied in real-world scenarios to foster personal mastery, shared vision, systems thinking, and other key aspects of the learning organization concept? Make sure you share examples from your own experiences or observations.  

Your response should be 500-750 words (two-to-three pages) and include at least two references. Peer-reviewed journal articles are preferred. Ensure your response complies with APA 7th Edition (October 2019) format.  

Please submit this assignment as a Word document (PDFs will not be accepted).

Grading

This assignment is worth 10 points and is due on Monday. 

FORMATTING NOTES:  ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:

PAGE NUMBERING

PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES

TITLE PAGE CORRECTLY FORMATTED

SHORT ABSTRACT, NO MORE THAN 5 SENTENCES

DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS

REFERENCE PAGE, CORRECT HANGING FORMAT

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Instructions

Instructions

How has your understanding of the four core disciplines proposed by Senge (2006) (personal mastery, mental models, shared vision, and team learning) enhanced your perspective on organizational adaptability? Reflect on how each discipline contributes to an organization's capacity to respond to changes and challenges. Ensure you draw on personal experiences or observations to illustrate how these disciplines have been applied to foster adaptability within an organization. Consider the ways in which these disciplines might collectively shape a more agile and resilient organizational culture. 

Your response should be 500-750 words (two-to-three pages) and include at least two references. Peer-reviewed journal articles are preferred. Ensure your response complies with APA 7th Edition (October 2019) format.  

Please submit this assignment as a Word document (PDFs will not be accepted). 

t is worth 10 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric. 

Grading

This assignment is worth 10 points and is due on Monday. 

FORMATTING NOTES:  ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:

PAGE NUMBERING

PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES

TITLE PAGE CORRECTLY FORMATTED

SHORT ABSTRACT, NO MORE THAN 5 SENTENCES

DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS

REFERENCE PAGE, CORRECT HANGING FORMAT

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Instructions

Instructions

Reflect on a recent leadership decision or challenge you encountered within your organization, school, or personal life. Describe how you applied systems thinking principles to analyze the situation and understand the interconnected elements at play. Additionally, discuss how embracing the concept of organizational learning influenced your approach to the decision-making process. Try to include specific lessons learned from your experience, and explain how you plan to incorporate these insights into your future leadership strategies to promote a learning culture and enhance the overall effectiveness and adaptability of your organization.  

Your response should be 500-750 words (two-to-three pages) and include at least two references. Peer-reviewed, journal articles are preferred. Ensure your response complies with APA 7th Edition (October 2019) format.  

Please submit this assignment as a Word document (PDFs will not be accepted). 

Grading

This assignment is worth 10 points and is due on Monday. 

FORMATTING NOTES:  ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:

PAGE NUMBERING

PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES

TITLE PAGE CORRECTLY FORMATTED

SHORT ABSTRACT, NO MORE THAN 5 SENTENCES

DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS

REFERENCE PAGE, CORRECT HANGING FORMAT

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At this point in the course, you have developed all required sections of your client company's digital marketing plan. Your final step is to present your plan to the client company owner and/or marketing department. 

Submit the following for your final project: 

A five-minute (no longer) audio/video-embedded PowerPoint presentation to the client company.  Minimum elements:

1.  The presentation should cover each area of the digital marketing plan with the exception of the company overview (after all, the client already knows the basics about their company).  

2. The slide deck should be visually appealing, utilize images/graphics that are appropriate/effective, and avoid the use of too much or to little text on each slide.  A good rule of thumb is no more than seven words per bullet point and no more than seven bullet points per slide.

3. Each slide must be presented with audio and/or video embedded.  Students are to use the "Recording" menu inside PowerPoint to embed a video of themselves as they present the slides. Audio-only narration on each slide is acceptable only if students do not have a camera available to record video. 

4. Students should dress and speak in a professional manner--one which a client would expect from a digital marketing consultant.  Genuine enthusiasm for the ideas being presented should be evident, the pace should neither lag nor race, and the spoken elements of the presentation should be largely free of filler words and sounds such as (like, um, uh, etc.).

Students are permitted to utilize alternative presentation software and methods as long as the file submitted for grading can be opened and viewed by the instructor and as long as it contains both the audio and visual elements as specified above.

Grading breakdown: Quality of Slide Deck 25%

Quality of Verbal Presentation 25%

Completeness of Content 25%

Quality of Content 25%

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In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred to as the "client company"). Assume the role of digital marketing consultant retained to create an actionable digital marketing plan for the client company. Each week, you will write additional components of this plan so that by the end of Week 4 you have a complete digital marketing plan for the client company. Write in third person (avoiding first person pronouns like I, me, my, etc).

This week, develop the following sections of your client company's digital marketing plan:

Mobile Marketing Plan – This section should make recommendation to the company on tactics it can use to reach its target market via their smartphones. There are so many options (SMS, in-app ads, video ads, push notifications, apps, geo-fencing, QR codes, etc), so be sure to apply the concepts you learned in Chapter 12 and select tactics that are best for your client.

Social and Regulatory Issues – This section should address any social or regulatory issues the company needs to be aware of when implementing the digital marketing plan. 

Measurement and Evaluation Plan  -- This section should make specific, actionable recommendations as to tools the company should use to measure and evaluate the results of its digital marketing efforts. 

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Instructions

In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred to as the "client company"). Assume the role of digital marketing consultant retained to create an actionable digital marketing plan for the client company. Each week, you will write additional components of this plan so that by the end of Week 4 you have a complete digital marketing plan for the client company. Write in third person (avoiding first person pronouns like I, me, my, etc).

Develop the following sections of your client company's digital marketing plan:

Website Design & Functionality Plan – This section should make actionable steps the company should take to improve its website's design and user experience. If the company does not have a website, this section should lay out a proposal for a company website including: the main pages to be included in the site, the type of content to be included, the functionality the user will be able to access via the site, and any other requirements you would specify for the site design. 

Digital Customer Support Plan – This section should address how the company should utilize digital tools to support and serve both prospective and existing customers. There may be some overlap in this section with other sections of your plan, as customer support can be conducted via email, website, text, social media, live chat, video calls, etc.  Therefore, be sure to narrowly focus this section specifically to address  customer support/service which is normally initiated by the customer.

Social Media Marketing Plan – This section should make specific recommendations for the company to utilize social media platforms to effectively reach its target audience. Paid social media  advertising should have been addressed by your Digital Advertising Plan in Week 2, so there is no need to reiterate it here.  Instead, focus on which specific social media platforms the company should maintain accounts on, what type of content they should post (be specific), recommended posting schedule for each platform, and which specific platform-specific tools the company should use (e.g. Reels, Stories, Posts, YouTube Shorts, polls, contests, direct messaging, tagging, etc). Your plan should make recommendations for response time to comments made on company posts, direct messages via social, etc.

Customer Relationship Marketing Plan – Customers are expensive to acquire, and loyal customers are the most valuable assets a company has. This section should address recommendations the company can implement to use digital tools to strengthen their relationship with existing customers. This section may be brief if you have addressed CRM recommendations in your other sections.

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Instructions

In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred to as the "client company"). Assume the role of digital marketing consultant retained to create an actionable digital marketing plan for the client company. Each week, you will write additional components of this plan so that by the end of Week 4 you have a complete digital marketing plan for the client company. Please do not submit prior weeks' revised content, but only the new components you are tasked with writing.  Write in third person (avoiding first person pronouns like I, me, my, etc.). 

Here are the components of the digital marketing plan due for Week One:

BEFORE YOU BEGIN:  Submit your client company idea to the discussion board by the Wednesday EOD, of Week 1. After receiving instructor approval for your client company, develop the following sections for your digital marketing plan:

Company Overview – This section should introduce the company and its products/services, provide a brief background, and identify type of internet business model the company uses (see Chapter 3). 

Target Market – This section should identify the target market(s) that the company focuses on. Include as many geographic, demographic, behavioral, and psychographic variables as are relevant to explain the target audience.

Digital Marketing Audit – This section should provide an assessment of the strengths and weaknesses of the company's  current digital marketing efforts in all the following areas:  website design and functionality, email marketing, search engine visibility (organic and paid), paid digital advertising, digital customer support, social media marketing, customer relationship marketing, and mobile marketing.

Competitive Digital Marketing Audit – This section should identify at least two direct competitors focused on the same target market and provide a brief assessment of their strengths and weaknesses in the same areas listed in the section above.

Students are encouraged to use tables to present their findings in the digital audit and their competitive analysis.