Business & Finance HOMEWORK

Criteria

Distinguished

Proficient

Basic

Unacceptable

Criterion Score

Meeting requirements of assigned topic

25 points

An excellent digital marketing plan that exhibits interest in the subject. Has answered the assignment as a professional marketer. Thorough analysis and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of digital marketing concepts, techniques, and tools.

18 points

A summary of the assignment that exhibits interest and familiarity in the topic along with an ability to grab the reader’s interest. Explained and answered the questions posed. Paper clearly evidences, some analysis and demonstration of digital marketing concepts, techniques, and tools.

11 points

Little evidence of interest in the topic. A bare minimum summary exhibiting a lack of thoughtfulness and interest in creating a quality paper. One paragraph response. The paper evidences digital marketing knowledge; however, it exhibits few, if any, references to the core topics related to subject.

4 points

No interest in the topic. Did not follow directions. The student is not able to transfer the essence of digital marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper.

Score of Meeting requirements of assigned topic,

/ 25

Voice and Tone

20 points

Authoritative, engaging, cogent, logical, sophisticated tone.

15 points

Strong, interesting, reasonable. Consistently appropriate tone.

10 points

Generally appropriate tone.

5 points

Lacks authority; may be vague or unclear. Some inappropriate tone shifts.

Score of Voice and Tone,

/ 20

Content and Support

25 points

Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and develops a host of meaningful concepts and illustrations that include theory, text, and additional resources.

18 points

Includes a thoughtfully written analysis that develops a host of meaningful concepts and illustrations that include theory text and additional resources.

11 points

A bare minimum paper exhibiting a lack of subject enthusiasm and theory. The concepts developed in the paper are not according to the assignment and is marginally explained. No mention of theory, text, or any other resources.

4 points

Has not submitted a paper that exhibits meaningful marketing concepts and analysis. Paper lacks any substantial effort to provide college level work.

Score of Content and Support,

/ 25

Organization

20 points

Very well written with excellent information flow, illustrations, exhibits, and layout.

15 points

Clearly written, proofed, and exhibits a logical flow of information using appropriate headings and subheadings.

10 points

Information flow is not logically organized. Lacks clarity. Minor writing errors. Student did not proof-read draft before submission.

5 points

Lacks clarity and the text are poorly organized. Exhibits incorrect use of grammar; spelling errors and weak sentence structure.

Score of Organization,

/ 20

Mechanics: Spelling, grammar, punctuation APA style

10 points

Includes a significant number of sources and correctly cited in the APA citation style. Mastery of the conventions of Standard English with FEW or NO errors in mechanics, usage, and spelling.

7 points

Several resources are appropriately cited using APA style. Command of the conventions of Standard English with FEW errors in mechanics, usage, and spelling.

4 points

Uses only a few relevant sources. Bibliographic citations may or may not follow APA style within the document and the list at the end. Control of the basic conventions of Standard English with SOME common errors in mechanics, usage, and spelling.

1 point

No credible sources are used. May or may not use APA style citations. Little control of the basic conventions of Standard English with MANY errors in mechanics, usage, and spelling.

Score of Mechanics: Spelling, grammar, punctuation APA style,

/ 10