BUS499 wk3 d1

1)   Many companies use their brand as a competitive  advantage. Given your knowledge about the global economy, identify  three brands you believe have the strongest likelihood of remaining a  source of advantage in the 21st century.

a.    Explain why. 

2)   Explain  the effects you believe the internet's capabilities will have on the  brands you identified in the previous discussion and what the owner of  the brand should do in light of them.