201 Assignment 2 /For WIZARD KIM

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.

3. Find an international version of an advertisement for one of the products.

4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change? 

2 page minimum (not including title page and reference page), cite references in APA, use Chapters 3 and 4 in the attached book by Tanner as well as outside references.