Running§ Head:§ DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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Developing§ an§ Advocacy§ Campaign
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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Developing§ an§ Advocacy§ Campaign
The§ burden§ of§ diabetes§ is§ rapidly§ increasing§ as§ hundreds§ of§ millions§ battle§ with§ the§
chronic§ disease,§ making§ it§ a§ leading§ cause§ of§ death§ globally.§ Its§ occurrence§ brings§ with§ it§ a§
heavy§ burden§ borne§ by§ the§ patient,§ society,§ and§ economy§ when§ battling§ related§
complications,§ mortality§ and§ disease§ management.§ Diabetes§ occurs§ when§ the§ individual’s§
pancreas§ fails§ to§ produce§ sufficient§ insulin,§ or§ the§ body§ becomes§ ineffective§ in§ utilizing§ the§
insulin§ produced.§ Besides§ the§ common§ type§ 1§ and§ 2,§ individuals§ suffer§ prediabetes§
alongside§ gestational§ diabetes§ experienced§ by§ expectant§ mothers.§ The§ Centers§ for§ Disease§
Control§ and§ Prevention§ (CDC)§ report§ in§ 2017§ showed§ over§ a§ hundred§ million§ adults§
battling§ diabetes§ or§ prediabetes§ (CDC,§ 2017).§ The§ statistics§ confirm§ the§ growing§ health§
problem§ presented§ by§ diabetes§ to§ the§ US§ healthcare§ system.§ In§ particular,§ nine§ percent§ of§
the§ US§ population§ is§ a§ victim§ of§ chronic§ disease§ while§ twenty-seven§ percent§ suffer§ from§
prediabetes§ where§ a§ quarter§ of§ them§ are§ unaware§ of§ such§ condition§ (NIDDK,§ 2018).§ With§
such§ alarming§ figures,§ it§ makes§ the§ case§ to§ initiate§ and§ run§ advocacy§ campaigns§ on§
diabetes§ awareness,§ prevention,§ and§ its§ management.
Legal§ Advocacy§ Campaign
The§ legal§ advocacy§ campaign§ is§ used§ to§ campaign§ for§ diabetes§ advocacy§ by§ the§
American§ Diabetes§ Association§ effectively.§ § The§ association§ employs§ strategies§ such§ as§
education,§ litigation,§ negotiation,§ legislation,§ and§ creation§ alongside§ informative§ statements§
regarding§ diabetes§ and§ its§ dynamics§ (Greene,§ 2006).§ With§ such§ an§ approach,§ the§
association§ aims§ to§ improve§ the§ lives§ of§ people§ living§ with§ diabetes§ despite§ them§ facing§
discriminations.§ The§ association§ focuses§ on§ school§ and§ employment§ issues§ while§ including§
the§ right§ to§ medical§ care§ in§ public§ accommodation§ places§ and§ correctional§ facilities.§
Seemingly,§ the§ association§ has§ included§ legal§ advocacy§ in§ its§ budget§ allocations,§ strategic§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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plan,§ and§ its§ staff§ and§ volunteer§ networks.§ The§ association§ educates§ the§ public§ through§
publishing§ magazines,§ journals,§ brochures,§ and§ even§ making§ media§ appearance§ to§ stress§ its§
advocacy§ (Greene,§ 2006).§ The§ multiple§ platforms§ make§ the§ advocacy§ campaign§ a§ broader§
coverage,§ thereby§ making§ it§ effective§ by§ reaching§ a§ wider§ audience.§ §
Unite§ for§ Diabetes§ Campaign
Unite§ for§ Diabetes§ campaign§ uses§ policy§ and§ awareness§ advocacy§ campaigns§ in§
implementing§ diabetes§ health§ advocacy§ effectively.§ The§ campaign§ aims§ at§ increasing§
support§ advocacy,§ increase§ global§ standards§ and§ norms§ on§ effective§ health,§ strengthen§
partnerships§ and§ interactions§ while§ acting§ as§ a§ health§ service§ orientation§ (Siegel§ &§
Narayan,§ 2008).§ The§ campaign§ formulates§ policies§ which§ if§ implemented§ improve§ the§
safety§ and§ health§ of§ people§ living§ with§ diabetes.§ The§ association§ acts§ as§ an§ interest§ group§
in§ the§ public§ policy§ implementation§ by§ lobbying§ the§ government§ and§ supporting§ election§
candidates§ who§ share§ the§ same§ ideas§ as§ the§ organization.§ Formed§ by§ Clare§ Rosenfeld§ in§
2006,§ the§ campaign§ has§ used§ awareness§ or§ grass-roots§ campaign§ as§ an§ instrument§ to§
advocate§ effectively§ to§ the§ around§ one§ billion§ people§ around§ the§ world§ (Siegel§ &§ Narayan,§
2008).§ Through§ the§ grass-roots§ campaign,§ the§ Unite§ for§ Diabetes§ campaign§ enabled§
increased§ knowledge§ about§ diabetes,§ its§ prevention,§ management,§ awareness,§ and§ treatment§
around§ the§ globe.
Attributes
Policy§ and§ awareness§ advocacy§ attributes§ its§ effectiveness§ to§ extensive§ coverage§
and§ consistency.§ Extensive§ coverage§ means§ that§ the§ grass-roots§ or§ areas§ of§ the§ target§
population§ had§ a§ comprehensive§ campaign.§ The§ purpose§ of§ Unite§ for§ Diabetes§ is§ met§ by§
recognizing§ and§ sharing§ diabetes§ as§ a§ pandemic§ which§ requires§ global§ awareness.§ Follow-
up§ campaigns§ made§ through§ the§ media§ help§ maintain§ consistent§ delivery§ of§ the§ message§ to§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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the§ target§ population§ (Siegel§ &§ Narayan,§ 2008).§ Communication§ credibility§ is§ an§ attribute§
of§ the§ success§ of§ effective§ legal§ advocacy§ by§ the§ American§ Diabetes§ Association.§ Through§
educating§ lawyers§ and§ advocates,§ litigation,§ and§ legislation§ strategies,§ the§ message§ and§ its§
communication§ channel§ are§ of§ good§ management§ and§ structure§ (Greene,§ 2006).§
Proposed§ Policy§ Solution
In§ view§ that§ diabetes§ is§ common§ and§ that§ its§ primary§ cause§ is§ lifestyle§ factors§ such§
as§ overweight,§ physical§ inactivity,§ and§ obesity,§ it§ becomes§ essential§ to§ have§ a§ proposed§
policy§ solution§ directed§ towards§ stimulating§ appropriate§ lifestyles.§ Studies§ conducted§ show§
diabetes§ has§ links§ to§ overweight§ due§ to§ high§ intake§ and§ storage§ of§ sugar§ and§ fat§ in§ the§
body§ (NIDDK,§ 2018).§ Also,§ the§ lack§ of§ physical§ activity§ results§ in§ obesity.§ This§ awareness§
necessitates§ the§ multidisciplinary§ approach§ to§ achieve§ holistic§ well-being.§ The§ initiative§
will§ involve§ engaging§ nutritionists,§ dietitians§ alongside§ social§ workers§ to§ educate§ the§
community§ on§ taking§ a§ balanced§ diet§ daily§ by§ ensuring§ a§ high§ intake§ of§ fruits§ and§
vegetables§ and§ low§ intake§ of§ carbohydrates§ and§ proteins.§ Also,§ engaging§ in§ physical§
activities§ such§ as§ farming,§ running,§ jogging,§ walking,§ and§ cardio§ is§ essential§ in§ reducing§ fat§
and§ sugar§ storage§ in§ the§ body§ (NIDDK,§ 2018).
Specific§ Policy§ Objective
With§ the§ proposed§ solutions,§ specific§ objectives§ are§ to§ create§ awareness,§ decrease§
the§ new§ cases§ and§ create§ a§ healthy§ environment§ socially,§ physically§ and§ mentally§ for§
diabetics§ worldwide.§ Diabetes§ affects§ the§ social,§ mental§ and§ physical§ aspects§ of§ the§ patient.§
On§ the§ side§ of§ the§ affected§ families,§ diabetes§ creates§ a§ financial§ burden§ on§ the§ high§ cost§ of§
maintaining§ the§ condition.§ This§ policy§ aims§ to§ sensitize§ the§ audience§ on§ prevention,§ signs§
and§ how§ to§ break§ the§ burden§ cycle.§ With§ proper§ control§ of§ sugar,§ an§ individual§ can§ prevent§
diabetes§ and§ stay§ free§ from§ the§ medications§ and§ practice§ a§ balanced§ and§ safe§ diet§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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(American§ Diabetes§ Association,§ 2018).§ Consequently,§ the§ policy§ prioritizes§ warning§
people§ on§ improper§ dietary§ and§ lifestyle§ practices.§ Secondly,§ it§ aims§ to§ create§ awareness§ on§
improper§ control§ of§ sugars§ being§ a§ contributory§ factor§ in§ complications§ such§ as§ loss§ of§
vision,§ memory§ loss,§ amputated§ legs,§ and§ kidney§ failure.§
Substantive§ Data§ and§ Evidence
DPP§ (diabetes§ prevention§ program)§ researched§ to§ find§ out§ if§ changes§ in§ lifestyle§ an§
impact§ in§ prevention§ of§ diabetes.§ The§ study§ was§ conducted§ for§ 24§ weeks§ where§ the§
participants§ at§ risk§ of§ type§ 2§ diabetes§ receive§ a§ diet,§ a§ medication§ called§ metformin,§ and§ a§
lifestyle§ intervention§ (NIDDK,§ 2018).§ The§ interventions§ include§ basic§ nutrition§ classes§ and§
physical§ and§ weight§ loss§ activities.§ The§ participants§ had§ been§ monitored§ from§ the§ year§
2002.§ § The§ findings§ were§ that§ lifestyle§ changes§ are§ essential§ in§ the§ prevention§ of§ diabetes.§
The§ research§ findings§ have§ 15§ years§ of§ research§ experiences§ and§ studies§ in§ the§ medical§
fields.§ § The§ participants§ had§ a§ 58%§ lower§ risk§ of§ getting§ diabetes.§ For§ the§ participants§
above§ 60§ years,§ their§ percentage§ was§ 71%§ lower§ risk.§ The§ effects§ of§ the§ diet§ and§ lifestyle§
changes§ are§ long§ lasting§ with§ both§ men§ and§ women§ from§ different§ races§ experiencing§ the§
same§ results.§ After§ ten§ years,§ developing§ diabetes§ delay§ was§ at§ 34%§ with§ the§ ones§ taking§
medication§ drug§ having§ 18%§ developing§ diabetes§ delay§ (NIDDK,§ 2018).A§ suitable§ policy§
can§ strengthen§ the§ effectiveness§ of§ a§ health§ advocacy§ campaign§ and§ ingfluence§ people§ to§ a§
great§ extent.
Policies§ involved§ in§ an§ Advocacy§ Campaign
Policy§ refers§ to§ a§ course§ of§ action§ recommended§ by§ an§ individual,§ organization§ or§
interest§ group§ regarding§ an§ issue.§ Politics,§ on§ the§ other§ hand,§ is§ the§ influence§ through§ the§
art§ of§ problem-solving.§ § It§ is§ increasingly§ difficult§ to§ separate§ policy§ making§ from§ politics§
in§ either§ private§ or§ public§ sector.§ Policymaking§ stages§ are§ agenda§ setting,§ formulation§ of§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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policies,§ decision§ making,§ implementation§ and§ evaluation§ processes§ (Birkland,§ 2015).§
During§ the§ agenda-setting§ stage,§ interest§ groups§ such§ as§ American§ Diabetes§ Association§
(ADA)§ and§ the§ Unite§ for§ Diabetes§ Campaign§ take§ part§ in§ creating§ a§ list§ of§ policies§ issues§
or§ proposals§ and§ holding§ private§ meetings§ with§ the§ government§ to§ address§ a§ proposed§
policy§ on§ diabetes§ advocacy.§ This§ explores§ the§ adoption§ of§ the§ proposed§ policy§ by§ either§
creating§ a§ new§ law§ or§ amendment§ of§ existing§ law,§ effects§ of§ existing§ laws§ on§ diabetes§
advocacy§ efforts,§ methods§ used§ to§ influence§ legislators§ in§ policy§ support,§ obstacles§ in§ the§
legislative§ process§ and§ how§ to§ overcome§ them.
Enactment§ of§ Proposed§ Policy
Enactment§ of§ the§ proposed§ policies§ can§ be§ through§ the§ modification§ of§ the§ existing§
Obamacare.§ Also§ known§ as§ ACA§ (Affordable§ Care§ Act),§ its§ goals§ include§ supporting§
innovations§ in§ Medicare§ which§ aim§ to§ reduce§ costs§ in§ the§ health§ care§ industry,§ expand§
Medicaid§ programs§ for§ adults§ below§ the§ federal§ poverty§ level,§ and§ ensure§ access§ of§ more§
people§ in§ affordable§ health§ insurance§ (Burge§ &§ Schade,§ 2014).§ The§ proposed§ policies§
include§ engagement§ of§ dieticians,§ nutritionists,§ and§ social§ workers§ on§ education§ on§ the§
importance§ of§ having§ a§ balanced§ diet.§ § Also,§ sensitizing§ on§ the§ awareness,§ management,§
treatment§ and§ prevention§ of§ diabetes§ signs§ and§ symptoms§ is§ a§ proposed§ policy.§
Additionally,§ encouraging§ physical§ exercises§ such§ as§ jogging,§ running,§ walking,§ farming§
and§ cardio§ activities§ is§ essential§ in§ the§ reduction§ of§ sugar§ and§ fat§ content§ in§ the§ body.§
Similarly,§ warning§ people§ on§ the§ dangers§ of§ an§ improper§ lifestyle§ is§ also§ a§ crucial§ step§
(NIDDK,§ 2018).§ § In§ enacting§ a§ proposed§ policy§ into§ law,§ an§ idea§ is§ drafted§ by§ a§ legislator§
with§ the§ source§ being§ his§ own§ experiences§ or§ a§ special§ interest§ group.§ § The§ idea§ is§ drafted§
into§ a§ bill§ which§ passes§ through§ stages§ namely§ committee§ consideration,§ floor§ action,§
conference§ committee§ and§ the§ chief§ executive§ signature§ who§ signs§ the§ bill§ into§ law§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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(Milstead,§ 2016).§ Also,§ a§ load§ of§ prevention§ of§ diabetes§ is§ extinguished§ with§ the§ formation§
of§ national§ DPP§ (Diabetes§ prevention§ program)§ with§ permission§ from§ the§ Affordable§ Care§
Act§ under§ CDC§ (centers§ for§ disease§ control§ and§ prevention).
Existing§ Laws
Existing§ laws§ affect§ diabetes§ advocacy§ by§ assisting§ and§ empowering§ efforts§ through§
an§ exposure§ platform.§ With§ changes§ and§ amendments§ in§ Disabilities§ Act§ of§ 2008§ in§
America,§ persons§ living§ with§ diabetes§ now§ have§ equal§ employment§ opportunities§ and§
rights.§ Through§ legal§ advocacy§ by§ the§ American§ Diabetes§ Association,§ advocates§ can§ battle§
in§ court§ in§ changing§ laws§ which§ seek§ to§ discriminate§ persons§ with§ diabetes§ at§ school,§ home§
or§ workplaces.§ Through§ sharing§ personal§ experiences§ and§ working§ in§ partnership§ with§
health§ care§ professionals§ and§ lawyers,§ the§ court§ inevitably§ interprets§ the§ law§ and§ makes§
ruling§ on§ a§ specific§ policy§ issue§ (Griffin§ Jr,§ 2013).§ Also,§ by§ advocates§ sharing§ experiences§
to§ the§ legislators,§ diabetes§ awareness§ and§ policy§ advocacy§ by§ the§ Unite§ for§ Diabetes§
Campaign§ is§ made§ known§ in§ all§ levels§ of§ government§ and§ consequently§ affect§ policy§
implementation§ of§ improving§ safety§ and§ health§ of§ persons§ with§ diabetes.
Influencing§ Legislators
Three§ legs§ of§ lobbying§ is§ an§ effective§ method§ in§ influencing§ legislators.§ The§ legs§
include§ professional§ lobbying,§ money,§ and§ grassroots§ lobbying.§ Professional§ lobbying§
includes§ special§ interest§ groups§ such§ as§ the§ American§ Diabetes§ Association§ and§ the§ Unite§
for§ Diabetes§ campaign.§ § The§ groups§ persuade§ legislators§ on§ proposed§ policies§ through§
public§ forums,§ public§ hearings,§ and§ individual§ meetings.§ Money§ is§ primary§ to§ the§ lobbying§
process§ with§ a§ lack§ of§ it§ weakens§ the§ capability§ to§ influence§ the§ legislators.§ It§ becomes§
essential§ for§ ADA§ and§ the§ Unite§ for§ Diabetes§ campaigns§ to§ raise§ money§ through§ their§
grassroots§ supporters§ and§ their§ association§ membership§ fees§ § Grassroots§ lobbying§ includes§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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the§ creation§ of§ networks§ such§ as§ parents§ of§ patients§ with§ diabetes,§ educators,§ media,§ and§
school§ directors§ in§ policy§ support§ (Milstead,§ 2016).
Obstacles§ and§ Overcoming§ Them
Lack§ of§ finances§ and§ timing§ are§ obstacles§ in§ the§ legislative§ process.§ Inadequate§
money§ makes§ legislation§ of§ the§ proposed§ policy§ difficult.§ Finances§ are§ required§ to§ facilitate§
grassroots-level§ education§ and§ holding§ meetings§ with§ the§ policymakers.§ However,§ seeking§
partnerships,§ grants§ or§ sponsorships§ with§ business,§ other§ healthcare§ organizations§ and§
celebrities§ will§ help§ to§ overcome§ this§ obstacle.§ Seemingly,§ timing§ is§ important§ in§
influencing§ the§ legislators.§ If§ an§ advocacy§ campaign§ is§ held§ when§ the§ political§ climate§ is§
inactive,§ the§ influence§ may§ not§ be§ strong§ to§ the§ legislator.§ § In§ overcoming§ this§ obstacle,§
diabetes§ advocacy§ groups§ should§ approach§ legislators§ during§ the§ campaign§ season§ when§
the§ political§ climate§ is§ high§ to§ achieve§ effective§ influence§ on§ the§ policy§ (Milstead,§ 2016).
Proposed§ policy§ on§ diabetes§ advocacy§ through§ modification§ of§ the§ existing§
affordable§ care§ Act§ is§ useful§ in§ reducing§ discrimination§ cases§ against§ persons§ with§
diabetes.§ § Through§ the§ three§ legs§ of§ lobbying,§ proposed§ policies§ move§ forward§ effectively§
which§ positively§ influence§ the§ advocacy§ campaign.§ With§ solutions§ such§ as§ sponsorships,§
partnerships§ and§ the§ correct§ timing§ to§ advocate,§ obstacles§ relating§ to§ the§ legislative§ process§
become§ mitigated§ thus§ ensuring§ an§ effective§ diabetes§ advocacy§ campaign.§ In§ order§ to§
overcome§ the§ obstacles§ in§ the§ health§ advocacy§ campaign,§ one§ of§ the§ main§ steps§ is§ to§
carefully§ resolve§ the§ ethical§ dilemmas§ that§ could§ arise§ in§ the§ process.§ §
Ethical§ dilemmas§ during§ the§ advocacy§ campaign
Ethics§ is§ considered§ to§ be§ one§ of§ the§ most§ essential§ elements§ in§ a§ health§ campaign§
about§ individuals§ with§ diabetes.§ The§ ethical§ standards§ that§ are§ used§ in§ a§ healthcare§ setting§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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to§ help§ individuals§ can§ also§ be§ implemented§ during§ the§ advocacy§ campaign§ so§ that§
campaign§ can§ create§ value§ for§ the§ specific§ population§ and§ the§ society§ at§ large§ (Adhering§ to§
ethics§ in§ campaigning,§ 2019).§
While§ conducting§ health§ advocacy,§ a§ number§ of§ ethical§ dilemmas§ could§ arise§ that§
could§ have§ a§ major§ implication§ on§ the§ entire§ process.§ Some§ of§ the§ major§ ethical§ dilemma§
during§ the§ advocacy§ campaign§ on§ diabetes§ includes§ the§ poor§ level§ of§ collaboration§ among§
the§ involved§ parties,§ the§ gap§ of§ the§ campaign§ purpose§ with§ the§ existing§ regulations§ relating§
to§ the§ health§ condition,§ and§ the§ lack§ of§ consideration§ of§ the§ diverse§ health§ implications§ that§
people§ with§ diabetes§ might§ be§ facing.§ Such§ kinds§ of§ ethical§ challenges§ are§ likely§ to§ arise§
during§ the§ health§ advocacy§ campaign§ so§ it§ is§ necessary§ to§ adhere§ to§ ethics§ while§
campaigning§ so§ that§ the§ outcome§ of§ the§ entire§ process§ can§ lead§ to§ favorable§ results§
(Adhering§ to§ ethics§ in§ campaigning,§ 2019).§
In§ addition§ to§ the§ highlighted§ ethical§ dilemmas,§ a§ number§ of§ other§ ethical§ issues§
might§ also§ arise§ relating§ to§ the§ lack§ of§ respect§ and§ dignity§ for§ the§ population§ group,§
ineffective§ justice§ model§ and§ poor§ beneficence§ system.§ Beneficence§ basically§ refers§ to§
safeguarding§ the§ welfare§ of§ the§ diabetic§ people§ ort§ the§ diabetic§ community§ so§ that§ their§
risks§ will§ be§ more§ than§ the§ benefits§ that§ they§ enjoy§ in§ the§ process.§ It§ is§ extremely§ vital§ to§
effectively§ address§ these§ ethical§ dilemmas§ during§ the§ advocacy§ campaign§ so§ that§ a§ win-win§
situation§ can§ be§ created§ in§ the§ end.§
In§ order§ to§ address§ the§ ethical§ issue§ relating§ to§ the§ poor§ level§ of§ collaboration,§ it§ is§
necessary§ for§ the§ involved§ parties§ namely§ individuals,§ healthcare§ professionals§ and§ others§
to§ enhance§ their§ social§ understanding§ of§ the§ medical§ condition.§ Such§ an§ approach§ would§
help§ them§ to§ work§ in§ a§ unified§ manner§ and§ share§ a§ common§ message§ throughout§ the§
campaign.§ It§ is§ necessary§ to§ keep§ a§ tab§ on§ the§ existing§ regulations§ and§ laws§ relating§ to§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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diabetes§ so§ that§ the§ campaign§ objective§ would§ be§ in§ sync§ with§ the§ updated§ policies§ (NAHQ§
&§ Ethics,§ 2019).§ This§ approach§ would§ help§ to§ resolve§ the§ ethical§ dilemma§ that§ could§ arise§
due§ to§ the§ gap§ between§ campaign§ objective§ and§ the§ regulations.§ As§ diabetic§ individuals§
face§ various§ other§ kinds§ of§ health§ complications,§ a§ holistic§ campaign§ model§ must§ be§
designed§ so§ that§ the§ diverse§ health§ implications§ could§ be§ captured§ in§ the§ campaign§ (NAHQ§
&§ Ethics,§ 2019).§ In§ order§ to§ create§ optimum§ value§ for§ the§ diabetic§ community,§ the§ ethical§
standards§ in§ that§ govern§ the§ healthcare§ industry§ must§ be§ implemented.§ The§ ethics§ that§ exist§
lay§ high§ emphasis§ on§ the§ respect§ and§ dignity§ and§ privacy§ of§ the§ individuals.§
Applicable§ ethics§ and§ lobbying§ laws
A§ number§ of§ ethical§ standards§ might§ be§ codified§ in§ laws§ if§ lobbyists§ are§ involved§ in§
the§ process.§ In§ order§ to§ safeguard§ the§ individuals§ who§ suffer§ from§ diabetes,§ a§ number§ of§
ethics§ and§ lobbying§ laws§ can§ be§ introduced§ which§ can§ help§ them§ to§ have§ an§ additional§
level§ of§ security.§ For§ instance,§ the§ Honest§ Leadership§ and§ Open§ Government§ Act§ of§ the§
year§ 2007§ enhances§ the§ public§ disclosure§ process§ and§ requirements§ relating§ to§ the§ lobbying§
activities§ (Coates'§ Canons,§ 2019).§ Such§ lobbying§ laws§ and§ ethical§ standards§ have§ been§
introduced§ with§ the§ intention§ to§ make§ the§ relevant§ disclosures§ so§ that§ the§ economic§
interests§ can§ be§ maintained§ in§ the§ best§ possible§ manner.§ While§ conducting§ campaigns§
relating§ to§ the§ diabetes§ condition,§ certain§ gifts§ are§ prohibited§ to§ be§ accepted§ from§ lobbyists§
and§ their§ clients.§ The§ local§ government§ also§ has§ a§ vital§ role§ to§ play§ to§ make§ sure§ that§ the§
advocacy§ campaign§ relating§ to§ the§ medical§ condition§ creates§ value§ for§ the§ community§
(Coates'§ Canons,§ 2019).§ Even§ though§ ethical§ acts§ and§ lobbying§ laws§ are§ not§ applicable§ to§
local§ government,§ they§ can§ play§ an§ active§ role§ to§ make§ sure§ that§ the§ rights§ and§ privacy§ of§
the§ individuals§ in§ the§ social§ setting§ is§ protected§ in§ the§ best§ way§ possible.§ Thus§ in§ the§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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diabetes§ advocacy§ campaigns,§ a§ number§ of§ lobbying§ laws§ and§ other§ laws§ might§ be§
applicable§ which§ vary§ from§ one§ jurisdiction§ to§ another.§
Special§ ethical§ challenges§ unique§ to§ the§ diabetic§ population
The§ advocacy§ campaign§ that§ has§ been§ designed§ for§ the§ diabetic§ population§ might§
involve§ a§ number§ of§ special§ ethical§ challenges§ that§ are§ unique§ to§ the§ specified§ population§
only.§ Some§ of§ these§ challenges§ include§ the§ lack§ of§ proper§ understanding§ of§ the§ medical§
condition§ so§ that§ the§ best§ possible§ treatment§ can§ be§ made§ available§ to§ the§ diabetic§
individuals,§ capturing§ the§ barriers§ that§ restrict§ research§ studies§ on§ the§ medical§ condition,§
the§ assessment§ of§ the§ issues§ of§ introducing§ new§ diabetes-related§ technologies§ and§ the§
conflict§ of§ interest§ that§ might§ arise§ to§ find§ the§ best§ care§ solutions§ for§ diabetic§ individuals.§
These§ are§ some§ of§ the§ major§ ethical§ constraints§ that§ might§ have§ an§ adverse§ implication§ on§
the§ diabetic§ population§ that§ resides§ in§ the§ community§ setting.§ § Other§ than§ these§ ethical§
challenges,§ a§ few§ basic§ ethical§ concerns§ also§ affect§ the§ specific§ population§ (Gupta§ et§ al.,§
2017).§ For§ instance,§ their§ human§ rights§ and§ dignity§ need§ to§ be§ respected§ so§ that§ they§ do§ not§
face§ any§ kind§ of§ discrimination.§ Similarly,§ their§ personal§ details§ and§ medical§ history§ needs§
to§ be§ kept§ in§ a§ safe§ and§ secure§ manner§ so§ that§ their§ privacy§ and§ confidentiality§ can§ be§
respected§ in§ the§ best§ possible§ manner§ (Gupta§ et§ al.,§ 2017).§ §
These§ are§ some§ of§ the§ unique§ ethical§ challenges§ that§ specifically§ arise§ and§ can§ have§
an§ impact§ on§ the§ diabetic§ population§ ion§ the§ social§ setting.§ As§ diabetes§ is§ a§ medical§
condition§ that§ affects§ a§ significant§ section§ of§ the§ entire§ population,§ a§ wider§ number§ of§
ethical§ challenges§ could§ arise§ which§ might§ vary§ based§ on§ gender§ and§ age§ as§ well.§ In§ order§
to§ create§ a§ positive§ value§ for§ the§ population,§ it§ is§ necessary§ to§ keep§ in§ place§ the§ ethical§ and§
professional§ standards§ so§ that§ these§ challenges§ could§ be§ addressed§ in§ the§ most§ effective§
manner§ (Gupta§ et§ al.,§ 2017).§ § Such§ an§ approach§ would§ play§ a§ vital§ role§ to§ make§ sure§ that§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
§ § § § § § § § § § § § § § § § § § § § § 12
the§ special§ ethical§ challenges§ that§ are§ unique§ to§ the§ population§ that§ is§ being§ addressed§ can§
be§ resolved§ efficiently.§ In§ order§ to§ efficaciously§ resolve§ the§ ethical§ challenges§ that§ could§
arise§ during§ the§ campaign,§ it§ is§ necessary§ to§ keep§ in§ place§ the§ best§ possible§ primary§
preventive§ tools§ and§ techniques.§ Such§ an§ approach§ would§ help§ to§ strengthen§ the§ overall§
effectiveness§ of§ the§ advocacy§ campaign§ relating§ to§ the§ diabetes§ condition§ (Gupta§ et§ al.,§
2017).§ As§ diabetes§ is§ a§ chronic§ condition,§ it§ is§ extremely§ vital§ to§ safeguard§ the§ privacy§ of§
the§ entire§ population§ and§ all§ of§ its§ members.§ Their§ human§ dignity§ needs§ to§ be§ maintained§
throughout§ the§ process§ so§ that§ they§ would§ not§ feel§ insecure§ or§ vulnerable§ due§ to§ their§
health§ condition.§ Thus§ the§ confidentiality§ aspect§ would§ be§ one§ of§ the§ most§ vital§ ethical§
challenges§ that§ would§ be§ unique§ to§ the§ particular§ diabetic§ population.§
Conclusion
In§ the§ 21st§ century,§ the§ burden§ of§ diabetes§ is§ increasing§ at§ an§ extremely§ fast§ rate.§ In§
order§ to§ bring§ a§ higher§ degree§ of§ awareness§ about§ chronic§ disease,§ the§ advocacy§ campaign§
has§ been§ designed.§ It§ would§ have§ a§ major§ impact§ on§ the§ diabetic§ population§ which§ involves§
hundreds§ and§ thousands§ of§ individuals.§ The§ involvement§ of§ various§ interest§ groups§ in§ the§
advocacy§ would§ help§ to§ strengthen§ the§ awareness§ of§ diabetes§ and§ its§ effects§ on§ the§ patients§
and§ their§ families.§ In§ order§ to§ make§ sure§ that§ the§ health§ campaign§ would§ create§ value§ in§
the§ social§ setting,§ various§ elements§ have§ been§ integrated§ such§ as§ the§ legal§ aspects,§ the§
ethical§ considerations§ and§ the§ various§ obstacles§ that§ might§ arise§ during§ the§ campaign.§ The§
objective§ is§ to§ frame§ the§ best§ possible§ health§ advocacy§ campaign§ that§ specifically§ focuses§
on§ the§ diabetic§ population§ which§ is§ expanding§ day§ by§ day.§ As§ prevention§ is§ better§ than§
cure,§ the§ awareness§ intends§ to§ encourage§ people§ to§ make§ lifestyle§ changes§ so§ that§ the§ risk§
of§ diabetes§ can§ be§ controlled.§ The§ focus§ on§ the§ existing§ legislation,§ the§ ethical§ standards§
and§ policies§ will§ help§ to§ make§ sure§ that§ the§ campaign§ objectives§ are§ properly§ synchronized§
with§ the§ existing§ policies§ to§ help§ the§ particular§ population.§ A§ holistic§ campaign§ model§ has§
DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
§ § § § § § § § § § § § § § § § § § § § § 13
been§ designed§ so§ that§ the§ best§ possible§ support§ could§ be§ extended§ to§ the§ individuals§ who§
have§ diabetes.§ The§ objective§ is§ to§ enhance§ the§ level§ of§ awareness§ relating§ to§ the§ chronic§
condition§ so§ that§ people§ can§ maintain§ a§ healthy§ lifestyle§ and§ prevent§ the§ condition§ before§ it§
affects§ them.§ In§ order§ to§ provide§ a§ complete§ picture§ relating§ to§ the§ advocacy§ campaign,§ the§
various§ elements§ that§ have§ been§ covered§ include§ the§ key§ attributes§ of§ the§ campaign,§ the§
enactment§ of§ the§ proposed§ policy,§ the§ application§ of§ the§ existing§ laws§ and§ legislation§ and§
the§ ethical§ components.§ The§ campaign§ intends§ to§ create§ value§ for§ the§ diabetic§ population§
irrespective§ of§ their§ difference§ in§ age§ and§ gender.§ The§ fundamental§ intention§ is§ to§ design§
the§ most§ effective§ health§ advocacy§ campaign§ so§ that§ the§ best§ possible§ awareness§ can§ be§
created§ about§ the§ disease§ in§ the§ social§ context.§ It§ would§ create§ value§ in§ the§ social§ setting§
and§ help§ the§ people§ who§ suffer§ from§ diabetes.§ It§ would§ also§ empower§ others§ as§ they§ could§
be§ aware§ of§ the§ symptoms§ and§ signs§ of§ diabetes.
References
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DEVELOPING§ ADVOCACY§ CAMPAIGN§ § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § § §
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