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Out of the four social errors and biases, I am most aected by the “one of us/one of
them” social errors. Classifying people as relatable, or on the same page earns
respect and allows them to come into your inner circle to be open with. Seeing
someone as “one of them” closes down your circle, and doesn’t allow the same
respect or character as the other way. I see this daily in business sales. As I
approach each new business, I’m classifying each business as one of us, or one of
them, by relatability to the decision maker and their current service provider
whether it be my company or a competitor. I have to overcome this social error/bias
as even when businesses may be with a competitor, I don’t give them the time
because they are “one of them” or with a competitor and don’t want to chat with
me, but I don’t know that for sure until I $nd out.
One fallacy I personally use on a daily basis in sales is my opening pitch which was
taught by my corporation to be used. It’s a bandwagon fallacy for cold calling, which
goes like this. Hi, my name is Brandon and I’m calling with Cintas Corporation. The
reason for my call is we are currently servicing, (Big company, small company, local
company) in your area. I was able to help them with (services). Listing 3 companies
right away helps connect the listener to the caller and open up quicker in hopes of
being one of us, and not one of them telemarketers. Being analytical and a great
communicator, I can see and read into fallacies from sales people now that I use
them myself in my line of work.
Re.ecting on the week, the most interesting concepts are seeing how we can
manipulate critical thinkers with social error, bias and fallacies. In most aspects,
everything we read, write, and watch is biased and uses fallacies and we typically
believe it the $rst time without giving it a 2
nd
thought.
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