ECO/365T Course Guide
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Course Overview
According to financial author Alex Berenson, “Microeconomics is the
study of how specific choices made by businesses, consumers and
governments affect the markets for different goods and services.”
For example, he explains that a microeconomist might examine how
price changes for apples might affect the sales of oranges to
consumers. Those price changes might come about due to a late
spring freeze of apple blossoms, driving down the supply of apples.
This would increase the price of apples, driving consumers to seek
another, lower-priced fruit that is in greater supply.
“Many kids come out of college, they have a credit card
and a diploma. They don’t know how to buy a house or a
car or health insurance or life insurance. They do not
know basic microeconomics.” —Jesse Jackson
About Principles of Microeconomics
This course provides students with the basic theories, concepts, terminology, and uses of
microeconomics. Students learn practical applications for microeconomics in their personal and
professional lives through assimilation of fundamental concepts and analysis of actual economic events.
Textbook
Asarta, C. J., Butters, R. (2022). McGraw-Hill. Connect master principles of economics.
Course Tools
This course uses McGraw Hill’s Connect® platform. Access Connect through Blackboard.
Support
Tech Support
1- -832-4867877
Resources
Plagiarism: SafeAssign®
Instructions
Center for Writing Excellence
Classroom Resource Center
Student Resources Guide
Academic Policies & Procedures
ECO/365T Course Guide
Copyright 2022 University Phoenix. All rights reserved. by of
Career Relevance
C Learning Outcom
(CSLO)
I -D Skill
W Example
Explain theories and
concepts of
microeconomics.
Microeconomics
Microeconomics helps you figure out what to do when
there are limited resources, which is important for a
small business. You might use the concepts of
microeconomics when evaluating the supply and
demand of your business’s product and when
examining how to use your resources.
Explain principles of
supply and demand.
Supply and
Demand
Understanding the cause-and-effect relationship
between the supply of a good or service, its price,
