lOMoARcPSD|61746433
Marketing and the Health Care System
PHCS 7000 - Introduction to the Health Care System
University of Cincinnati
lOMoARcPSD|61746433
Marketing in the healthcare system has been in existent since time in
memorial. In most cases, the marketing strategies bank on both
experimental and evidence-based methods to campaign for their
products and services. Apparently, this is often done with an aim of
establishing a connection with their patients. Presently, many medical
practitioners are finding it hard to cope with the regular evolution that
is taking place in the marketing technology. This is because some of
the strategies that used to be work effectively initially are no longer
yielding positive results in terms of patients’ turnout for services. As
such, healthcare providers ought not to recycle their marketing
strategies yet they suffer negative consequences. Trying something
novel, effective and efficient is, therefore, the robust way of tackling
the marketing challenges they face. In this paper, the author will
provide a few marketing strategies that Meridian healthcare needs to
embrace in order for the institution to become more profitable.
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
lOMoARcPSD|61746433
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
lOMoARcPSD|61746433
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
lOMoARcPSD|61746433
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
lOMoARcPSD|61746433
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
lOMoARcPSD|61746433
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
lOMoARcPSD|61746433
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
lOMoARcPSD|61746433
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
lOMoARcPSD|61746433
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
lOMoARcPSD|61746433
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
lOMoARcPSD|61746433
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
lOMoARcPSD|61746433
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
lOMoARcPSD|61746433
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
lOMoARcPSD|61746433
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
lOMoARcPSD|61746433
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
lOMoARcPSD|61746433
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
lOMoARcPSD|61746433
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
lOMoARcPSD|61746433
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.<
About the healthcare
The healthcare under this study is Meridian healthcare facility. This
healthcare facility operated under a seven-hospital system. It is found
in New Jersey, in the United States.
Impact of that Direct Marketing will have on Meridian
Healthcare Facility
lOMoARcPSD|61746433
Researchers have established that direct marketing has a significant
role in advertising a healthcare facility (Gellad & Lyles, 2007). In fact,
scholars state that direct marketing is the most powerful force that
health care providers ought to embrace when addressing the numerous
challenges they face in the healthcare market. They argue that a well
executed direct marketing ought to empower and educate patients. As
a matter of fact, the marketing should focus at luring the patients to try
products and services from the healthcare providers.
In addition, the proponents to direct marketing state that this form of
marketing gives the patients an opportunity to have a direct talk with
the care providers about their medical conditions (Gellad & Lyles,
2007). They will use that opportunity to express how their medical
conditions have been under-treated or under-diagnosed. Essentially,
the responses from the patients will provide the care providers with a
chance to t improve health outcomes which will guarantee patients’
satisfaction. Opponents to this type of practice perceive that they
system has an inherent conflict in the sense that the decision to
conduct direct marketing is not based on the improvement of public
health. Rather, it is used as an investment return (Gellad & Lyles,
2007). Nevertheless, involving in direct marketing will not only
ensure that Meridian health facility provides the best services to
patients in addition to ensuring that it gets good revenues from the
services it offers.
Strategy that Meridian Healthcare can Use to Establish the Utilization
of its Products and Services
One of the best strategies that Meridian Healthcare can use to find out
how its products and services are used is by conducting patients’
lOMoARcPSD|61746433
assessment to measure how they are satisfied with their services
(Uchendu, Ilesanmi, & Olumide, 2013). In any form of business, the
level of customers’ satisfaction is essential in establishing whether the
client will use the products and services from a particular
organization. in the process of determining the level of patients’
satisfaction, the organization needs to develop a key that will help in
interpreting the results from the assessment. Normally, a high level of
consumer or rather patient’s satisfaction implies that that particular
patient is likely to use the services from that healthcare. Importantly, a
satisfied patient will also recommend the healthcare services and
products to family members and friends. More importantly, Meridian
healthcare needs to understand that the quality of the services it is
offering are dependent on the level of employee satisfaction
(Mosadeghrad, 2014). As such, it is true to state that staff satisfaction
is directly related to patients’ satisfaction.
A Marketing strategy for Meridian Healthcare
In the present world, most things have gone digital. As a result, the
researcher of this paper prefers that Meridian health care goes digital
in its marketing strategy by automating its advertisement process. It
should be pointed out that the healthcare facility should not neglect
the role played by direct marketing. This is because it provides them
with firsthand information regarding the state of the healthcare
market. Nevertheless, in addition to the direct marketing, this paper
proposes that the healthcare facility should adopt the following
protocols in marketing its services. Notably, the methods proposed
herein are based on their ability to guarantee patients’ satisfaction with
the services being rendered by a healthcare (Grier & Bryant, 2005).
lOMoARcPSD|61746433
First, this paper proposes that the healthcare ought to organize events
where participants are provided with a chance to win a healthcare
service. The participants of the contests need to be individuals with
particular medical conditions. Therefore, the event should be
organized in such a way that persons with same medical issues are
grouped and from opposing teams. The winner from each group needs
to be rewarded with a service that is relative to the medical condition.
For instance, if one of the teams comprised of members with brown
teeth, the winner should be provided with free teeth whitening service.
Notably, the contests ought to be advertised through social media.
Second, the Meridian health care needs to provide patients or rather
the public with preventive care tips for education purposes. This may
involve composing messages and sending them automatically
individuals via emails, SMSs, or social media. Notably, such
messages make the members of the public perceive that the healthcare
provider is interested in ensuring that they remain to be healthy. As a
matter of fact, this will establish a bond between the care provider and
the patients (Grier & Bryant, 2005). Third, many patients find it hard
to book appointments or rather go through their appointments with
doctors. As such, the healthcare needs to create a notification system
that will inform patients’ whenever an opportunity opens up. The
system should be designed in a way that the first patient to respond to
the notification secures an appointment opportunity. Finally, there is
the need for the Meridian healthcare to connect with related health
facilities for cross-promotional purposes. Notably, many healthcare
providers use the word of mouth to refer patients to other facilities so
that they can get certain services like chiropractors and optometrists
lOMoARcPSD|61746433
among others. Using the social media for such purposes would not
only keep the local businesses in contact but also increase the
familiarity of the services being offered by the healthcare.
How Meridian healthcare would shape the Buying decisions of its
customers
First, the healthcare can shape the buying decision its customers by
ensuring that information regarding the services and products it is
offering are availed to the potential clients. This may require the
healthcare to go an extra mile to ensuring that patients are able to
watch the television and other forms of media material about the
products and services they offer. In the advertisement, the healthcare
needs to demonstrate explicitly how its products and services are
differentiated from the ones being offered by competitors. Secondly,
the healthcare needs to ensure that its products and services are
marketed in a manner that is easy for the potential customers. Besides,
it should be important to state why its products and services are
superior from that of the competitors. Simply put, consumers need to
have an insight as to why they need to buy the product and services
from the Meridian healthcare (Grier & Bryant, 2005). Third, Meridian
needs to ensure that its products and services are readily available to
the consumers. Failure to do would make the patients’ go to other
places to seek such products or services. Importantly, Meridian
healthcare needs to ensure that the purchasing process is made to be
easy and enjoyable to the clients.
In conclusion, Healthcare facilities need to advertise their products
and services through direct marketing and digitally using the social
media. The merits offered by these two mechanisms include ease of
lOMoARcPSD|61746433
communication and understanding consumer needs and behaviors.
Essentially, healthcare facilities need to ensure that their products and
services are well known by the potential clients. This will increase the
buying decisions of the patients.
References
Gellad, Z. F., & Lyles, K. W. (2007). Direct-to-Consumer Advertising
of Pharmaceuticals. The American Journal of Medicine, 120 (6), 475–
480. doi: http://doi.org/10.1016/j.amjmed.2006.09.030.
Grier, S. & Bryant, C.A. (2005). Social marketing in public health.
Annual Review of Public Health. 26:319-39. DOI:
10.1146/annurev.publhealth.26.021304.144610.
Mosadeghrad, A. M. (2014). Factors influencing healthcare service
quality. International Journal of Health Policy and Management, 3 (2),
77–89. doi: http://doi.org/10.15171/ijhpm.2014.65.
Uchendu, O. C., Ilesanmi, O. S., & Olumide, A. E. (2013). Factors
influencing the choice of health care providing facility among workers
in a local government secretariat in South Western Nigeria. Annals of
Ibadan Postgraduate Medicine, 11 (2), 87–95.
