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CUSTOMER JOURNEY MAP
Author’s Name
Institutional Affiliation
Date
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PART B:
For Part B of this assessment, you will be carrying out the journey you outlined
in Part A.
However please note that you do not have to make an actual purchase to
complete this assessment.
The maximum word count is 2,000 words (+/- 10%) excluding references and
updated customer journey map
Describe how and where you found out
information about the products/service.
Compare this to what you outlined in your j
differences in what you thought you would
did.
Consider both online (eg. ease of use of web
information) and physical shopping spaces (
layout, store atmosphere, friendliness of sta
