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SCS 100 Module Two Acvity Template
Replace the bracketed text below with your responses. Support your responses with specic details and
examples. You do not need to conduct outside research, but if you use sources, cite them using APA
style.
Describe how individuals are presented in all of your adversements.
1. Google: Body Type: (1:58)
- Female speaker/narrator not seen in adver-sement.
- Adver-sement begins with black and white video of a white man with dark hair and white female with
blonde hair.
- Shi.s to color video with black female and black male.
- One happy black dancing male.
- Five happy individuals (all female, but of di0erent races), one black female paramedic, and one
younger, white female in a black shirt.
- One younger male (appears to be Asian), one black female, two black females, one skinny white
female, one black chubby male – all are happy, dancing.
- One larger happy white female.
- Happy group of diverse women of all body types.
- Mul-ple faces of di0erent types of individuals (men, women, black, white, etc.) pop up on screen – all
are smiling.
- Photos of di0erent famous individuals – white female, a few black females, and a white male – all
smiling.
- Curvy teenage girl – appears to be white.
2. Canon: Truthmark: (1:59)
- Adver-sement begins with a photograph of two individuals (one male, one female) appearing to be
Muslim or that of similar descent.
- Photograph of 3 younger, dark complected men up against a wall.
- Photograph of many individuals (appearing to be Muslim or of similar descent) in large crowd lined up,
all covered up with their clothing except a child in the middle of the photograph.
- Ivor Pricke9 – Younger (maybe white) man with dark hair and beard in a white collared shirt.
- Photograph of devestated man with dark hair with child in his arms, the child appears to be wearing a
life jacket.
- Daniel E9er – Younger (maybe white) man with dark hair and beard in a blue shirt.
- Photographs of mul-ple men (dark complected) in boat and in water surrounding the boat, appear to
be refugees.
- Johnny Haglund – Middle-aged, white man with short and lighter colored hair wearing a gray shirt.
- Photograph of older working man (perhaps a miner of some sort) with yellow hard hat on.
3. Pantene: #SeeBeautyNotGender: (1:43)
- Woman from Thailand with long brown hair wearing a sleeveless white shirt
- Transgender woman with braces from Thailand with long brown hair wearing a jacket (tan, black, and
white) with long black pants and a helmet.
- Woman from Thailand with long black hair in a ponytail wearing a white collared shirt with a black
apron on top.
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- Woman from Thailand with long blonde hair with dark roots wearing a white dress with slit down the
side of one leg and silver heels.
- Short, dark-haired women from Thailand wearing a black dress.
- Short, dark-haired older woman from Thailand wearing an olive green shirt with white pants.
4. Promote Iceland: Let It Out!: (1:01)
- Young, dark-complected, woman with long brown hair and blonde highlights wearing long-sleeved
white pajama top (rest of her body is under covers) in bed.
- Middle-aged woman with dark, medium-length brown hair wearing a black shirt with tan/light brown
jacket on top.
- Younger, pale-white, shirtless man with brown hair and a brown beard, light chest hair.
- Young white woman with long brown hair and brown eyes with gray glasses wearing a gray sweater.
- Young, black man with long hair on top his head and sides shaved, long beard wearing a red and white
striped shirt with a light blue sweater on top.
- Young brown haired male child wearing a red and white collared shirt on top of a gray shirt with blue
collar.
- Older white woman with brown hair -ed back in a ponytail (only face is visible at rst).
- Older white man with gray hair, gray and brown beard with glasses in white shirt and brown pants.
Describe the acons being taken by the individuals in all of your adversements.
1. Google: Body Type: (1:58)
- Female narrator not seen is speaking throughout en-re adver-sement.
- Adver-sement begins with black and white video of a white man with dark hair and white female with
blonde hair dancing happily.
- Black female and black male happily dancing in color video.
- One happy black male is dancing, happy.
- Five happy individuals (all female, but of di0erent races), one black female paramedic, and one
younger, white female in a black shirt all dancing in di0erent places.
- One younger male (appears to be Asian), one black female dancing happily, two black females happily
dancing, one skinny white female and one black chubby male happily dancing.
- One larger happy white female is dancing outside.
- Happy group of diverse women of all body types all dancing.
- Mul-ple faces of di0erent types of individuals (men, women, black, white, etc.) pop up on screen – all
are smiling.
- Photos of di0erent famous individuals – white female, a few black females, and a white male – all
smiling.
- Curvy, white teenage girl is happy and dancing.
2. Canon: Truthmark: (1:59)
- Two individuals in rst photograph appear to be standing or walking through a town that of rubbish.
- Three men are standing up against a wall on very small ledge.
- Many individuals appearing to be Muslim are standing in a crowd or line with a young child in the
middle of the photograph.
- Ivar Pricke9 - siEng in chair, explaining the importance of understanding the truth within photographs.
- Devastated man standing and holding the child appears to a refugee.
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- Daniel E9er and Johnny Haglund are siEng and talking to the camera in the same way that Ivar Pricke9
can be seen doing earlier in the adver-sement.
3. Pantene: #SeeBeautyNotGender: (1:43)
- Woman from Thailand with long brown hair wearing a sleeveless white shirt is siEng and speaking
throughout the adver-sement.
- Transgender woman with braces from Thailand with long brown hair wearing a jacket (tan, black, and
white) with long black pants and a helmet gets o0 motorcycle, looks around for someone, then gives
something to the lady in the shorter, black dress.
- Woman from Thailand with long black hair in a ponytail wearing a white collared, bu9on-up shirt with
a black apron on top appears to work in a salon, washes hair of women with olive-green shirt and white
pants while smiling.
- Woman from Thailand with long blonde hair with dark roots, red lips-ck, wearing a white dress with
slit down the side of one leg and silver heels walking down a runway with people clapping and cheering
her on, trips and falls down, gets back up and con-nues walking, and smiles.
- Short, dark-haired women from Thailand wearing a black dress has cellphone to ear, she jogs and then
sees other women, and takes an envelope from woman in jacket (tan, black, and white) with long black
pants,
- Short, dark-haired older woman from Thailand wearing an olive-green shirt with white pants walks into
salon, speaks to woman with long black hair in ponytail, gets her hair washed and trimmed.
4. Promote Iceland: Let It Out!: (1:01)
- Young, dark-complected, woman with long brown hair and blonde highlights wearing long-sleeved
white pajama top (rest of her body is under covers) - laying in bed watching the news on tablet, sighs
with breaking of more bad news, drops tablet down onto stomach, closes her eyes, and screams to top
of her lungs – scene shi.s from her in bed in dark bedroom to her in bed in middle of river with waterfall
behind her as she con-nues to scream.
- Middle-aged woman with dark, medium-length brown hair wearing a black shirt with tan/light brown
jacket on top – news lady repor-ng more bad news, semi-smile (can tell it is a forced smile).
-Younger, pale-white, shirtless man with brown hair and a brown beard, light chest hair. Standing,
looking at reFec-on in mirror, trims a sec-on of hair with scissors and lets it fall in sink, puts his head
back in disbelief of how much hair is cut. When screaming begins in the ad, he is now outside (s-ll
shirtless, with blue towel wrapped around waist), holding the hair he previously cut
- Young white woman with long brown hair and brown eyes with gray glasses wearing a gray sweater –
Laying on couch, chewing something and watching t.v., holds remote and changes the sta-on. Once
screaming starts in the ad, she is seen siEng on the same couch but now outside.
- Young, black man with long hair on top his head and sides shaved, long beard wearing a red and white
striped shirt with a light blue sweater on top. Beginning of ad: siEng in chair, holding and looking at
puzzle piece, places puzzle piece in puzzle of horse with mouth wide open – Once screaming starts in ad,
he is seen siEng in chair with table in front of him but now outside, screaming with hands in the air.
- Young brown haired male child wearing a red and white collared shirt on top of a gray shirt with blue
collar – Beginning of ad: yells something like “pop” or “bop” in which begins the screaming of everyone
else in the ad.
- Older white woman with brown hair -ed back in a ponytail (only face is visible at rst) - Beginning of
ad: grimaces at young boy yelling “pop” or “bop” - seen again toward end of ad – siEng at a table
outside yelling with the li9le boy standing next to her screaming as well.
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- Older white man with gray hair, gray and brown beard with glasses in white shirt and brown pants. -
once screaming begins in ad, he is seen standing outside near ocean, holding a birthday cake in hands,
screaming to top of his lungs.
Explain whether social sciensts can be truly objecve when conducng research.
Although social scien-sts may believe that they are being truly objec-ve when conduc-ng research, I do
not believe that they can actually be one hundred percent due to underlying biases they may have even
if they do not realize they have them. Social scien-sts should never allow the perspec-ves of the
individuals they study to compromise the eJcacy of their research, but they should s-ll be interested in
the perspec-ves of those individuals. Although social scien-sts are generally skilled in objec-vity, not
inFuencing the facts, and allowing objec-ve facts to speak for themselves, it is hard to believe that they
do not have any type of biases in rela-on to some of the individuals they are researching. If there are
any truly objec-ve research done, it would only come from researchers who understand and employ the
proper research procedures may be considered objec-ve.
Discuss how consumer biases may impact the interpretaon of your adversements.
Consumer biases can have an impact on the interpreta-on of adver-sements in the same way that
consumers can be persuaded by the way a company demonstrates and tailors the adver-sements to the
consumer. The ways in which consumer biases can impact how an adver-sement is perceived is
dependent on numerous factors. How an individual interprets adver-sements due to biases he or she
may have can be the result of how said individual was brought up, the opinions of the people closest to
them, and even the media. One of the ways in which a consumer bias can a0ect the percep-on of these
adver-sements is if there is already an underlying dislike of the company in which is presen-ng them. If
a consumer dislikes Google for some reason unrelated to the adver-sement, he or she may
automa-cally not receive the message the ad is trying to convey. If a consumer was raised to think or
dislike those that are di0erent from them (such as gays and transgenders), then her or she may think
that Pantene is trying to push gender iden-ca-on issues onto them. If an individual is caught up in the
subjec-ve interpreta-ons of an adver-sement, this will also a0ect the way that person perceives the
message of the adver-sement.
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