SCS 100 Module Two Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples. You do not need to conduct outside research, but if you use sources, cite them using APA
style.
Describe how individuals are presented in all of your advertisements.
1. Google: Body Type: (1:58)
- Female speaker/narrator not seen in advertisement.
- Advertisement begins with black and white video of a white man with dark hair and white female with
blonde hair.
- Shifts to color video with black female and black male.
- One happy black dancing male.
- Five happy individuals (all female, but of different races), one black female paramedic, and one
younger, white female in a black shirt.
- One younger male (appears to be Asian), one black female, two black females, one skinny white
female, one black chubby male – all are happy, dancing.
- One larger happy white female.
- Happy group of diverse women of all body types.
- Multiple faces of different types of individuals (men, women, black, white, etc.) pop up on screen – all
are smiling.
- Photos of different famous individuals – white female, a few black females, and a white male – all
smiling.
- Curvy teenage girl – appears to be white.
2. Canon: Truthmark: (1:59)
- Advertisement begins with a photograph of two individuals (one male, one female) appearing to be
Muslim or that of similar descent.
- Photograph of 3 younger, dark complected men up against a wall.
- Photograph of many individuals (appearing to be Muslim or of similar descent) in large crowd lined up,
all covered up with their clothing except a child in the middle of the photograph.
- Ivor Prickett – Younger (maybe white) man with dark hair and beard in a white collared shirt.
- Photograph of devestated man with dark hair with child in his arms, the child appears to be wearing a
life jacket.
- Daniel Etter – Younger (maybe white) man with dark hair and beard in a blue shirt.
- Photographs of multiple men (dark complected) in boat and in water surrounding the boat, appear to
be refugees.
- Johnny Haglund – Middle-aged, white man with short and lighter colored hair wearing a gray shirt.
- Photograph of older working man (perhaps a miner of some sort) with yellow hard hat on.
3. Pantene: #SeeBeautyNotGender: (1:43)
- Woman from Thailand with long brown hair wearing a sleeveless white shirt
- Transgender woman with braces from Thailand with long brown hair wearing a jacket (tan, black, and
white) with long black pants and a helmet.
- Woman from Thailand with long black hair in a ponytail wearing a white collared shirt with a black
apron on top.
1
- Woman from Thailand with long blonde hair with dark roots wearing a white dress with slit down the
side of one leg and silver heels.
- Short, dark-haired women from Thailand wearing a black dress.
- Short, dark-haired older woman from Thailand wearing an olive green shirt with white pants.
4. Promote Iceland: Let It Out!: (1:01)
- Young, dark-complected, woman with long brown hair and blonde highlights wearing long-sleeved
white pajama top (rest of her body is under covers) in bed.
- Middle-aged woman with dark, medium-length brown hair wearing a black shirt with tan/light brown
jacket on top.
- Younger, pale-white, shirtless man with brown hair and a brown beard, light chest hair.
- Young white woman with long brown hair and brown eyes with gray glasses wearing a gray sweater.
