SCS 100 Module Three Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples from your advertisements. You do not need to conduct outside research, but if you use
sources, cite them using APA style.
Describe how groups and/or cultures are presented in all your advertisements.
Google: Body Type:
oThis advertisement portrays a diverse variety of individuals throughout. Beginning with
a white male and white female dancing then moving onto a group of black individuals
dancing, the advertisement then shows clips of many other individuals dancing. The
advertisement includes white, black, and Asian males and females throughout it's
entirety.
Canon: Truthmark:
oThis advertisement provides photographers with an opportunity to make certain that
there are no rumors or falsehoods being spread and that the true and real story behind
the photos are linked to them. Besides the clips of photographs that are focused on
what seems to be individuals of middle eastern cultures, the photographers are of
different backgrounds, groups, and cultures all there with the same agenda.
oPantene #SeeBeautyNotGender:
oBecause this advertisement was published in Thailand, the only groups that can be
identify are groups of individuals from Thailand. There are a variety of individuals who
are shown in this advertisement including young women, older women, women with
short hair, women with long hair, and women with their hair tied up in ponytails.
Promote Iceland: Let It Out!:
oThe intent of this advertisement may not have been to focus on any one particular
group or culture and does includes many individuals of various types; however, of the
eight individuals shown throughout, six were white, one was a dark-skinned woman,
and there was one black male. Although the advertisement as a whole does include
males and females of various ages, it displays more white people of various ages and
genders than any other group of people, All of the individuals are portrayed to be
participating in various activities and dealing with various stresses of life.
Describe the representation of stereotypes in all your advertisements.
