A company that created value for itself through outsourcing parts of
its supply chain is McDonald's coffee brand McCafe. The company
outsources most of the coffee beans from Latin America, such as
Brazil and Columbia. The coffee beans are then brought back to the
United States roasting and are served at the locations. The benefit is
that the company gained a greater variety of products. This creates
value due to them having a different variety from its competitors.
The different savory taste and calming aroma have customers
routinely coming back. The value is created for both the organization
and the customers. The customers also gain the value of
experiencing a different taste from other organizations when they
consume the product.
