Running Head: CUSTOMER VALUE 1
6-3 Assignment: Adding Customer Value
QSO321
SNHU
February 13,2022
Added Customer Value:
CUSTOMER VALUE 2
In the present study, two customer-focused initiatives have been chosen, such as
monitoring customer satisfaction and product guarantees. Here, monitoring customer satisfaction
is important to add customer value. Basically, customers go for a product that they feel is
profitable for their use and decide to purchase it. The whole process of purchasing gets
completed with the delivery of the product, where a business can evaluate the satisfaction level
of the customer on a particular purchase. Usually, it is hard for a business to evaluate the
customers’ value and satisfaction level as every customer has different kinds of requirements
over the product and services (Customer value and satisfaction: Discover 4 key differences.
Magenest, 2021). However, it can be measured overall on different categorical studies. Apart
from that, the customer can get various offerings and deals or discounts to get satisfaction over
their purchase.
On the other hand, the product guarantees are given to the customers by the businesses in
different ways, which includes a full refund of the purchase price, free replacement of the
product, free repair of a defective product or many others (Milano, 2017). If the customer is not
satisfied, then the businesses add customer value by offering them such product guarantees. In
the present scenario, the NationaliTeas company can adopt the two customer-focused initiatives
