A. The CEO's attitude toward social responsibility could change the Perry's
strategy. Since their current strategy does not involve social responsibility,
they could add this new requirement to their strategic plan. Involving
some kind of social responsibility could be good for the business. It would
let consumers know of the intent of the company to participate in such
activities.
B. Perry's should respond to the strategic plan from the competitor. If the
competitor is using social responsibility to increase their competitive
advantage, the business must respond. d Since Perry's has already been
using some of the same efficient equipment as the competitor it wouldn't
take a lot of changes within the business.
C. Sustainability can be part of a strategy despite what other competitors
are doing. Society has put a high priority on social responsibility.
Therefore, capitalizing on this strategy shows consumers that a company is
in tune with society. d However, differentiation is key in business. To
differentiate the business, a different approach to social responsibility may
be necessary. This could include different types of green initiatives than
what the competitors are doing.
