MGT 550 Communications Template
Overall Issue to Be Addressed
The need to establish trust through communication and storytelling
Contributing Factors to Issue
Communication Required to
Address Issue
Audience for Communication
(Internal or External or Both)
Communication Objectives
Apart from Sandeep no other employee
from the BlewMinds team was able to
establish trust with the audience during
storytelling.
For example, when a trusted and skilled
senior consultant was asked to conduct a
storytelling session, he was unable to
establish a connection with the listeners as
they did not feel like they were truly
interacting with the actual person behind
the storytelling.
Sandeep must use face-to-face
communication to address the
identified issue in BlewMinds.
Face-to-face communication
matters in the business context
to keep the team members
motivated (Koester, 2022).
The audience of the
communication includes the
internal team members of
BlewMinds
The chief objective of the
communication is to motivate
the team members to take
part in the storytelling activity
by demonstrating trust,
empathy and kindness toward
the audience members.
Other than Sandeep no team member is
able to emphasize with the listeners while
conveying stories.
The company has no other narrator in the
team who can effortlessly eliminate filters
before talking about his point of view.
Similarly Sandeep is the only one in
BlewMinds who is able to change the
filters quickly.
Video conferencing can be used
as an ideal communication
channel to show the team
members at BlewMinds how
Sandeep connects with his
listeners (Oeppen et al., 2020. a
The audience of the
communication is the
consultants in BlewMinds who
are willing to take part in the
narration of stories.
The main purpose of the
communication is to show the
members how Sandeep
establishes a connection with
his audience before narrating
his stories, experiences and
perspectives. It can give them
an insight into how they can
try to get closer to their
listeners so that their story-
telling can have an impact on
them.
Overall Issue to Be Addressed
The need to engage with a wider audience for BlewMinds
Contributing Factors to Issue
Communication Required to
Address Issue
Audience for Communication
Communication Objectives
The customer based of BlewMinds
was mainly drawn by Sandeep’s
account on the LinkedIn Social
Media Platform. Apart from that
no other social media platform
was used by the business to
interact and engage with the
target audience.
Social media communication on
popular channels such as
Facebook, Twitter and Instagram.
Sandeep can use other platforms
for the purpose of strategic
influencer communication on
social media.
The audience for the
communication includes the
current fans and followers of
BlewMinds as well as new
individuals who have not yet
been approached by the
company.
The objective of the communication is
to expose the unique storytelling
capability of Sandeep to more people
so that they can be motivated to listen
to his narration. It will create an
opportunity for BlewMinds to expand
its client and customer base and
achieve its target of touching 5 billion
lives by the year 2030.
The lack of the involvement of
considerable social media
influencers, other than Sandeep
has restricted the ability of
BlewMinds to expand the total
lives it has been able to touch
over the years.
Sandeep can create a separate
website for the BlewMind where
new inspiring videos from other
online influencers can be posted.
He can form an alliance with
popular and trusted social media
influencers to strengthen the
impact of the stories and message
(Enke & Borchers, 2019).
The audience of the
communication includes the
potential customers of
BlewMinds. The approach
will enable the business to
reach out to the people with
whom it has not been able to
engage till now.
The key objective of the
communication is to help BlewMinds
expand its storytelling narration
through popular social media
influencers.
It will play a key role to expand its
current audience base by leveraging
strategic communication for the
BlewMinds business.
References
Enke, N., & Borchers, N. S. (2019). Social media influencers in strategic communication: A conceptual framework for strategic social media
influencer communication. International journal of strategic communication, 13(4), 261-277.
Koester, A. (2022). Why face-to-face communication matters: A comparison of face-to-face and computer-mediated communication. In COVID-19,
Communication and Culture (pp. 115-134). Routledge.
Oeppen, R. S., Shaw, G., & Brennan, P. A. (2020). Human factors recognition at virtual meetings and video conferencing: how to get the best
performance from yourself and others. British Journal of Oral and Maxillofacial Surgery, 58(6), 643-646.
Southern
New
Hampdire
University
