The 4 Ps 1
Werlaine Badio
Southern New Hampshire University
MBA 645
The Reopening
The 4 Ps 2
Product
The theme park's marketing plan encompasses all its unique attractions, including its
diversity and amusement activities. The park's reopening is a long-awaited event for many. There
are many activities to enjoy, and the space is enriching and has an overall vibe. The rides range
from tall roller coasters to slides and Ferris wheels with vendors on every corner.
The product's communication approach will first target families with children aged 6 to
18 and second target teens aged 15 to 18. The company will use effective advertisement
consistent with vivid imagery, colors, and shapes while twisting it in a world of wonder and
adding loud sound to the thrills of the rides to target the secondary market. The communication
method will bring imagination to reality with high roller coasters that soar in the skies and slides
that look endless. Families that have already experienced the park will want to relive it all over
again.
