Overview
Monitoring a marketing strategy from start to finish helps you assess a
marketing plan and its effectiveness.
You are a regional marketing director of a theme park responsible for creating
a customizable template for strategic marketing. This template can be used
across all parks. Now, to identify continuous improvement opportunities, the
CMO wants you to design a plan to monitor and measure the success of the
marketing strategies implemented in all the parks.
To help you perform this task, all the regional marketing directors will share
feedback for their individual parks. The consolidated feedback will provide
insights into the performance of the marketing strategies in all the parks.
Create a short report to help the other marketing directors create a plan to
monitor and measure continuous improvement.
Prompt
Create a short report describing the methods to monitor the marketing
measures after the parks in the course scenario reopen. In addition, describe
the feedback loops and research strategies along with a plan for continuous
improvement.
Specifically, you should focus on the following criteria:
1. Describe the marketing KPIs to be monitored for the ongoing marketing
activities after the reopening of the park.
• What are the key performance indicators that should be used to
measure the performance of the marketing strategy?
1. Describe the feedback loops to be implemented in this case.
• Identify the specific feedback loops you will monitor and how
often.
• How should results be reported to the key stakeholders needing
this information?
1. Describe the research that should be conducted.
• Identify specific consumer research methods you will use and
explain why.
• How will you use the research outcomes for a continuous
improvement plan?
1. Describe an effective continuous improvement plan. Your continuous
improvement plan should be based on the feedback loops and research
strategies.
• Use the plan, do, study, and act or adjust (PDSA) methodology for
implementing the continuous improvement cycle.
