P T : C
M Pla
•P : S S
S New Ha U
•MBA- -645 Q4882 O B
•I : D Nerick S -H
•J 18, 2023
C R Method fo Developing Market Plan
SURVEYS AND QUESTIONNAIRES:
VALUABLE FOR COLLECTING
QUANTITATIVE DATA AND
SPECIFIC CONSUMER INSIGHTS,
PROVIDING ACTIONABLE
INFORMATION FOR THE
MARKETING PLAN.
FOCUS GROUPS: GATHER A
SMALL GROUP REPRESENTING
THE TARGET MARKET TO
EXPLORE ATTITUDES, OPINIONS,
AND MOTIVATIONS, OFFERING
IN-DEPTH QUALITATIVE
INSIGHTS FOR A HOLISTIC
UNDERSTANDING.
COMBINING METHODS: BY
EMPLOYING BOTH
QUANTITATIVE AND
QUALITATIVE APPROACHES,
COMPREHENSIVE DATA AND
INSIGHTS CAN BE OBTAINED,
LEADING TO A CUSTOMER-
CENTRIC MARKETING PLAN.
