Subject: Strategies for minimizing the negative opinions about the business
The U.S. Park Southeast will be opening soon. However, it has come the notice of the to
company that the perceptions of customers have be mostly negative. order tackle the en In to
negative customer views, a number of strategies have been presented. adopting integrated By an
approach, it ll wi be possible change to the perception of the customers.
Strategic Changes
Negative publicity tarnish the reputation can of a business (Barman, 2016). In the
context of the theme park, a number of accidents had taken place in the past due to which it was
shut down temporarily. Since the park will be reopening shortly, a number of strategic measures
need be taken handle the negative publicity. One of the fundamental steps involves to to
acknowledging past mistakes and telling the truth with sincerity and compassion. Another
measure involves responding the negative publicity a unified team. All departments and to in
employees must give a consistent response to regain customer trust (Forbes Magazine, 2019).
Cross-functional effort alignment
Cooperation from a cross-functional te required handle the negative publicity. am is to
For instance, the sales and operations departments help address the negative organization’s can
publicity by stressing the safety measures and elements that have been integrated into the rides
of the theme park. The strategic use marketing channels highly critical communicate the of is to
safety measures the customers that e awareness of the stringent safety actions that the to so th ir
business entity has taken rove. For instance, popular social media platforms like can imp
Facebook, Instagram, and Twitter used engage with potential and existing customers can be to
and address their exact safety concerns (Becić et al., 2018) .
Crisis Communication Plan
In order effectively handle the negative publicity surrounding the reopening of the to
