MBA 645 7-2 Video Check in
In this video check-in, I will review the Project Guidelines and
Rubric for the Module Nine projects and discuss the Theme Park
Vision, Mission, and Values document. About the Vision,
Mission, and Values document, I have identified the critical
factors of the vision, mission, and values in terms of the
organization's strategic direction. Specifically, the organization's
values will help determine and shape the marketing strategy that
should be employed. For example, if one of the values is
customer satisfaction and service, the marketing strategy should
emphasize customer service and satisfaction. Regarding the
market research efforts, it is essential to consider the audiences
that need to be targeted. This will help to determine which
marketing channels are the most suitable for the purpose. For
example, if the target audience is younger, social media
platforms such as Instagram and Snapchat should be used. In
addition, traditional market research methods such as surveys
and focus groups should also be conducted. In terms of my
expectations and understanding of the course project, I need to
develop a marketing strategy tailored to the organization's
vision, mission, and values. Additionally I know that I will need
to devise methods to monitor the effectiveness of the marketing
strategy. I have some questions about the project, such as what
kind of data should be collected to monitor the marketing
strategy and how it should be analyzed. Overall, I am confident
