MBA 645 4-1 Discussion
Radio is my first choice for a conventional marketing channel since, in my opinion, it appeals to
both baby boomers and millennials because it can be listened to while traveling to and from
work, which is probably what both generations do most frequently throughout their daily
routines. Both can use it as a source of news, music, and trending topics, especially if they don't
have time for social media. The lure of constantly having the newest music playing on the radio,
in my opinion, is particularly strong for Generations X, Y, and Z. The radio is always jam-packed
when these generations are out with friends and driving. TV is my second choice. Baby
boomers watch television to catch up on their favorite shows and to obtain their news.
Millennials and members of generations X, Y, and Z. The attractiveness, in my opinion, stems
from the fact that TV is the best option for anything people want to see live that isn't available for
streaming.
A unique or inventive approach to typical marketing I've personally seen is that occasionally the
radio would play ads that closely resemble authentic hip-hop or R&B songs. Both of these are
