The two forms of traditional marketing channels that chose I is TV and Radio. Growing up
mosthomehaveeither theirhomes. or in Television wassomething that every brought
family together to watch their favorite shows this can sometimes occurduring dinn er or just
family gathering enjoy television show. Radio wastheoutlet formany listen and get to a to
information from while their way on to work, school just home. These channel were or at an
effective ways for many know to what'sgoing onout in theworld.marketing and advertising
were doneusing theseoutlets the different in generations. the next paragraphs, In I’ll be
discussing these channels wereeffective the how on targeted audiences.
Baby Boomers were bornfrom theyear 1946-1964 the peri the end worldwar or od at of II.I
would say and Radio were wouldget thisaudience TV how you in theirdays because the at
time that was thebest way get this audienceattention from watching to TV sitcom which
mostfamilies were engaged in to to listening radio,this was effective and directway an to
successfully reach themwith whatever marketing and advertisement there is at thetime.
Generation were X born from 1965-1980 they follow suit well, as withthis group,
Televisionwasmainly whatwould appealing channel be an to reach them with TV shows
like Brady Bunch, Partridge family, leave Beaverand All family. wouldsay the it of my I in
eraRadio was also great way effectively reach this audiencewitheffective a to out to
marketing and advertising.
Millennials alsocalled (Generation Y) were born from 1981-1996, TV is their main interest
and shows watched thisera are Seinfeld, FamilyGuy, Law and Order, X-filesjust in to
mention few were the great shows that most homeswould always a watch and don’t not
miss. The millennials areTechsavvy andplay a major role how shows are being in Tv
