Running Head: MEMO i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 1
MBA 645 Module Seven Memo
MBA 645
SNHU
MEMO i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 2
Date: May 05, 2022
Subject: Alignment of the marketing research efforts for further connecting with the target audience
Dear Sir,
A comprehensive market research was conducted to identify the tools that the business
could integrate into its marketing strategy. While working on the marketing efforts relating to the
reopening of the theme parks of the company, it is essential to ensure that there is a proper alignment
between the marketing research efforts as well as the vision, mission, and values of the business
entity. This memo captures the marketing research efforts, the key elements relating to the vision,
mission, and values in association with the strategic direction and the suitable marketing strategies
that can help to ensure the successful reopening of the parks. i
Marketing Research Efforts
Prior to the establishment of the strategic direction relating to the reopening of the parks, it is
vital to focus on the market research aspects. Conducting proper marketing research can help
businesses to effectively manage different functions and activities. Since marketing plays an
instrumental role in the strategy of an organization, it is essential to back the marketing decisions by
exhaustive research and investigation (Zuzaku, 2014).
The specific market demographics that have been chosen to be targeted include children and
young individuals. The age range of the target demographics is between 14 years and 35 years. The
section of the population would belong to the medium to the high-income group so that they would
be willing to spend money in the theme park for recreational purposes. This specific demographic
MEMO i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 3
group has been chosen since the possibility of visiting a theme park is high compared to elderly
individuals. i
The marketing channels that are most suitable for targeting the specific group of audience
includes digital communication channels such as social media channels and business website.
These digital marketing strategies will play a key role in sharing relevant and useful information
with the target audience on a real-time basis. By integrating these marketing channels, it will be
possible for the business to have a direct and personal engagement with the intended audience
Key factors of vision, mission, and values
The ultimate vision of the business is to become the theme park destination of choice at the
global level. Its mission revolves around offering the world’s best entertainment experience to its
guests, and its core values comprise transparency, accountability, valuing diversity and inclusion,
showing care for the planet, and offering a unique, fun, better, and lasting experience to its
customers. Each of these elements will play an instrumental role in influencing the marketing
strategy of the business. The business entity will make sure to use accurate information in its
marketing communication that would reflect how it can offer a safe and entertaining experience to
the target market audience. Some of the other values of the organization that will also play a critical
role in the marketing strategic context include accountability and empowering staff to play a key
role in enhancing the customer experience in the theme parks. i
Two marketing strategies
The two marketing strategies that can help to make sure that the reopening of all the parks of
the business entity is a success include a high emphasis on value proposition and designing the key
brand message by focusing on entertainment and safety. These marketing strategies will help to
MEMO i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 4
engage with the intended audience and inform them about the security and safety measures in its
parks. i
Thanking You
References
Zuzaku, A. (2014). The significance of market research to businesses. ADVANCES IN BUSINESS
MANAGEMENT. Towards Systemic Approach, 369.
