1
Werlaine Badio
MBA 620
Situational Analysis of Trans Global Airlines
2
Internal Environment
Transglobal airlines is a luxury airline in the American market, that focuses on putting its
consumers first, by offering first-class, luxury, business class, and economy class for all.
Transglobal is making significant changes in the market and has developed and increased
operational statistics. Based on the organizational SWOT analysis, there have been several
internal factors that have affected the airline.
Having been created in 1951, the airlines pride itself on its corporate culture in areas such
as innovation, employee relations, customer relations, and excellence. Transglobal has shifted
from a monopolistic mode to a more competitive environment that requires effective
management from leadership and dedicated teamwork from subordinates to strive towards
excellence. All operations and internal processes in the organization are made to flow due to the
subdivision of leadership under different departments and a good culture that engages the
employees in career development, human resources, and innovation (Chung et al. 2017).
The leadership includes a board of directors, a president, a vice president, admin, a CEO,
a CFO, a COO, the vice president of sales, the division of vice presidents, and other subsidiaries
that help the company operate sustainably. The board of directors is appointed to make all the
strategic decisions concerning the organization and play a significant role in developing and
implementing strategic goals.
Transglobal has a gross revenue of $13.2 billion and a net income of $1.5 million. The
earnings per share is $2.31, is an increase of over 30% in consecutive years. In terms of domestic
revenue, the company grew up to 7.7% and a higher passenger unit of 1.6 with a high financial
