Runninga Head:a STRTEGICa PLANa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a 1
6-1a Milestonea Two:a Strategica Plan
MBAa 580a
Novembera 21,2021
SNHU
STRTEGICa PLANa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a a a 2
Aa comprehensivea strategica plana hasa beena designeda whicha woulda enablea thea luxurya anda
mass-marketa automobilea businessa toa adopta thea incrementala innovationa strategy.a Sucha aa strategica
approacha woulda enablea thea companya toa integratea recenta technologicala featuresa intoa itsa modela anda
graduallya intoa itsa broadera producta line.a
Analysisa ofa competitors’a relativea strengtha
Somea ofa thea maina competitorsa ofa thea companya area BMW,a Toyota,a anda Volkswagen.a Thea
projecteda growtha ratea fora BMWa overa thea nexta decadea isa 3.7a %.a Thea projecteda growtha ratea fora
Toyotaa isa 3.9a %,a anda thea projecteda growtha ratea fora Volkswagena duringa thea samea perioda isa 4.3a %.a
Somea ofa thea keya factorsa thata coulda comea intoa playa anda contributea toa theira solida marketa
performance,a solida branda reputation,a anda focusa ona innovation.
Competitorsa –a Currenta Marketa sharea percentagea fora carsa anda trucksa
Eacha ofa thea competitorsa hasa beena capturinga aa considerablea portiona ofa thea marketa share.a Thea
maina competitors,a namelya BMW,a Toyota,a anda Volkswagen,a currentlya capturea 3.91a %,a 8.53a %,a anda
8.76a %,a respectively.a Thea companya hasa beena facinga thea toughesta competitiona froma Volkswagena ina
thea cara anda trucka marketa segment.a a
4%
8%
9%
6%
73%
Currenta Marketa sharea percentagea fora carsa anda
trucksa
BMW
Toyota
VW
Own company
Others
STRTEGICa PLANa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a a a 3
Competitorsa –a Marketa sharea percentagea fora carsa anda trucksa ina 2030a
Accordinga toa thea forecasteda growtha figuresa ofa thea competitors,a thea maina competitorsa thata
woulda bea dominatinga thea marketa area Volkswagena anda Toyota.a Thea luxurya mass-mobilitya companya
isa expecteda toa showcasea bettera growtha duringa thea forecasteda perioda thana thea BMWa brand.a
Competitorsa –a Currenta Marketa sharea percentagea fora connecteda carsa anda trucksa
Ata present,a thea competitorsa havea beena showcasinga solida growtha ina thea connecteda cara anda
trucka marketa segment.a Thea maina rivalsa thata havea beena leadinga ina thea marketa area Volkswagena anda
Toyota,a asa theya havea respectivelya captureda 15.5a %a anda 8.9a %a ofa thea marketa share.a Thea luxurya
automobilea companya hasa beena demonstratinga bettera performancea thana itsa competitora BMW.a
4%
8%
9%
5%
74%
Currenta Marketa sharea percentagea fora carsa
anda trucksa ina 2030
BMW
Toyota
VW
Own company
Others