Running Head: STRTEGIC PLAN a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a 1
6-1 Milestone Two: Strategic Plan
MBA 580
November 21,2021
SNHU
STRTEGIC PLAN a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a 2
A comprehensive strategic plan has been designed which would enable the luxury and
mass-market automobile business adopt the incremental innovation strategy. Such a strategic to
approach would enable the company integrate recent technological features into model and to its
gradually into its broader product line.
Analysis of competitors’ relative strength
Some of the main competitors of the company are BMW, Toyota, and Volkswagen. The
projected growth rate for BMW over the next decade 3.7 The projected growth rate for is %.
Toyota 3.9 %, and the projected growth rate for Volkswagen during the same period 4.3 is is %.
