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9-2 Project Submission: Strategic Planning Proposal
Samnang Sam
Southern New Hampshire University
MBA-540-Q2744 Org Strategy in Global Env
Instructor: William Bartels
January 14, 2023
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9-2 Project Submission: Strategic Planning Proposal
Intro
This executive summary will provide a strategic planning proposal that will assist Xfinity
in keeping to its mission of creating Incredible technology and entertainment.
Purpose
Over the past years, leaders in Xfinity have found it challenging to develop and execute a
successful strategic plan. This executive summary provides a brief overview of Xfinity's internal
and external analysis. At the end of the outline, I will provide recommendations for the
organization to capitalize on opportunities within the next five years.6
Current Business Environment
Internal Environmental Analysis
My internal examination of Xfinity shows that it offers its consumers many products and
services. To expand its reach in other sectors, Xfinity has partnered with Verizon to grow in the
mobile telecommunications market. We have also acquired a company DeepBlue which gives us
a position in the hospitality and entertainment market. These partnerships and acquisitions are
crucial for diversifying Xfinity's revenue streams.
Our organization understands the importance of internet adaptation and has developed the
program Internet Essential. Our program connected over 10 million people from low-income
