Running Head: IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g 1
IT-520-Q1484 Technical Communication
Module 7 Assignment
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 2
Contents
Part 1 –Report ............................................................................................................................ 3
Introduction ............................................................................................................................ 3
Methods for communication and collaboration .................................................................... 3
Target audience ...................................................................................................................... 4
Message to be delivered ........................................................................................................ 5
The effectiveness of technical communication ..................................................................... 6
Key steps of the communication framework ........................................................................ 6
Conclusion .............................................................................................................................. 7
Part 2 – Report .......................................................................................................................... 7
Introduction ............................................................................................................................ 7
Adaptation of technical communication practice example ................................................... 8
Adaptation process ................................................................................................................. 8
Conclusion .............................................................................................................................. 9
References ................................................................................................................................ 10
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 3
Part 1 –Report
Introduction
In the current times, the communication and collaboration model is considered to
be an indispensable element. It can help a business undertaking to have a sustainable
existence by facilitating the alignment of the business activities at various levels.
BoldFlash organization has been facing a few cross-functional challenges in the mobile
division that has given rise to a number of communication issues. The report explores the
most suitable communication and collaboration model for the Mobile division management
team that can suit the target audience. The relevance of the intended message has been
captured here. The core elements of the communication framework have been elaborated
that can help to tackle the cross-functional challenge in BoldFlash.
Methods for communication and collaboration
At present, the mobile division of BoldFlash has been suffering due to the poor
technical service communication model. It has adversely affected its market performance.
In order to deal with the issue, there is the need to use the official website of the business
undertaking as the technical communication artefact. This artefact has been selected as it
would help all the divisions of the business undertaking including the Mobile division to
get a better understanding of the values mission and vision of BoldFlash. It could be used
as a vital tool that could encourage cohesive behaviour among the members of different
functions of the business entity. It would help the organizational personnel to adopt a
bird’s eye view and work towards the organizational objectives.
The Mobile Division Units of BoldFlash include manufacturing, marketing, sales,
and product development. It is necessary to use the artefact that is common for all of them
and which can help them to establish a strong sense of belonging. The website of
BoldFlash would help the Units of the Mobile Division to understand how the coordinated
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 4
approach would play a critical role to bring the final product to the forefront (Beer &
Shelton, 2012). The official website of the business would play a critical role in the
communication training model as it would help the employees to focus on its inspiring
history and work together to repeat it all over again.
Target audience
The main target audience of the communication that would be introduced in
BoldFlash include the departmental heads of the manufacturing, marketing, sales, and
product development units. They have been selected to be a part of the communication and
collaboration approach because of the lack of coordination among these units adversely
affects the Mobile division’s performance.
There exists a major communication gap in the manufacturing unit of BoldFlash as
the employees fail to ask about their responsibilities. This adversely affects the ultimate
products of the business concern (Beer & Shelton, 2012). The firm has here manufacturing
units so there is the need to streamline this unit with the other units of the Mobile division
so that their perspectives can be aligned, and they can function in a cohesive manner. As
per the case, the sales team seems to have friction with the manufacturing team. Thus, they
are also important target audience of the communication model.
The team must work together with the other units and decide the final price of the
product instead of just focusing on the revenue goals. The marketing specialists would also
be targeted as their roles and responsibilities have not been clearly specified to them. The
lack of role clarity would naturally make the professionals distant from the organizational
agenda. The product development team would also be a critical target audience of the
communication. In the present times, it experiences troubled communication with the sales
team and the marketing unit relating to the product development initiatives. As there
remain communication gaps among all the units that make up the Mobile division it is
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 5
necessary to involve all of them so that they can function in a coordinated and collaborated
manner in the organizational context of BoldFlash. Their inclusion would pay a key role to
align their respective perspectives and organizational agenda (The Introduction Of Business
Communication, 2018).
Message to be delivered
In the organizational context, it is necessary to deliver the message that creates
value for the target audience. For instance, the website could highlight how the coordinated
efforts of the product development team, the manufacturing team, the marketing team and
the sales team helps BoldFlash to make useful and valuable offerings in the highly
competitive market setting. The information that must be shared with the product
development team must revolve around technology and advancement.
In addition to the technical elements, they need to aware of the marketing and sales
initiative of the business as well as so that the unique speciality of the new product and
offerings could be highlighted in the market. The communication that would be established
with the marketing unit and sales unity must be synchronized to a certain extent so that
they could identify the exact highlight of the new products. Similarly, the communication
of the manufacturing team must be synchronized with the message that is intended for the
product development unit. This would help them to carefully produce the product and
understand the unique specifications. As all these units act as the linking parts of the
Mobile Division of BoldFlash, the intended communication message would be similar in
certain aspects. The official website could present a pictorial representation of how the free
flow of information among the units helps the mobile division to produce useful and
valuable offerings that give BoldFlash an edge in the competitive market setting.
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 6
The effectiveness of technical communication
The technical communication that would be introduced in BoldFlash would be
successful as it would first try to bridge the existing hap between the Mobile Division
units before sharing any message (The Introduction Of Business Communication, 2018, p
9). This approach would be implemented to make sure that the target audience of the
message would be on the same page. The official website would be used as the core
communication tool that would highlight the linkage between the units. It would further
shed light on the various processes that are carried out by the different teams to convert a
business idea into an actual product.
The communication approach would succeed as the organizational perspective
would be taken to help the units understand about their roles and responsibilities. It would
highlight how the coordinated and streamlined process would act as an asset for BoldFlash
as well as the Mobile Division. It would succeed due to the high level of consistency of
the approach, the transparent communication network and the alignment of the
responsibilities and roles of the business units (Kataria, Kataria & Garg, 2013). As it
would involve the collective effort on part of all the units it would help them to realize the
significance of adopting the cohesive approach while functioning in BoldFlash.
Key steps of the communication framework
The first step of the technical communication framework is to identify the
stakeholders ranging from the different units of the mobile division. In order to create the
value proposition for all the target audience, the content of the message must be selected
so that it would be valuable for the receivers. The message of the business must be sent on
the uniform platform i.e. the official website so that the organizational personnel would
feel connected with one another. The selection of the message is of critical significance.
So, the sharing of the right information with the right set of the audience would be the key
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 7
in the case of the BoldFlash organization (Key steps in designing a communications
strategy, 2018). It must be sensitive to all the members of the audience so that no unit
would feel left out in the technical communication process. All these stags of the
communication process were of high importance as they helped to strengthen the
professional connection between the core units of the Mobile division of the business
undertaking. The target audience and the intended message were the most important
elements of the technical communication framework that was adopted in the business
undertaking.
Conclusion
The official website of BoldFlash has been selected as the technical communication
artefact that would help to address the cross-functional challenges that arise due to the
poor communication model. The major target audience has been identified that would be
involved in the communication and collaboration process. The communication model has
been carefully designed so that relevant message and information would freely flow among
the units and the Mobile division could function as a single unit.
Part 2 – Report
Introduction
The report has been designed to highlight the training approach that could be
implemented in BoldFlash in order to strengthen the effectiveness of the existing
communication model. The adaptation process has been elaborated here which would play
a key role to manage the cross-functional issues that arose due to the poor communication
among the units of the Mobile Division. The training would play a vital role to make sure
that the target audience would be in a better position to understand the communicated
message and interpret the roles and responsibilities in the organizational context.
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 8
Adaptation of technical communication practice example
At the present times, the communication model that is implemented in BoldFlash
relies on the informal communication approach. This increases the degree of ambiguity and
adversely affects the effectiveness of the engagement and interaction at the organizational
level. This increases the level of friction among the Mobile division units and adversely
affects the performance of the business undertaking, In order to deal with this the
technological skills of the employees must be strengthened so that they could use the
official website of the firm and the intranet facility to effectively interact and discuss the
business issues (Beer & Shelton, 2012, p 6). For instance, Karl Melzer from the product
development team has stated that when he tries to discuss about some business concerns,
he did not get a proper response. Instead, he was responded by asking the details to some
other person. This highlights the unstable communication that is prevalent in the division.
The technical training of the employees would help the employees across the
different business units of the Mobile Division to raise their concerns relaying to
communication so that they could get a response on time and their contribution in the
organisational setting would not be adversely affected. Such an approach would play a
vital role in the organizational setting of BoldFlash that could empower the employees as
their voices could be heard. A better understanding of the technical model helped to
strengthen the engagement in the organizational setting especially in the Mobile division of
BoldFlash. g
Adaptation process
The BoldFlash business undertaking has been facing cross-functional challenges due
to the poor communication model. It has even adversely affected its performance in the
highly competitive market setting. In order to empower the employees so that they could
use the new and improved communication practice in the firm, several changes were
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 9
introduced. Firstly, the basic technical skills of the employees were assessed and according
they were given assistance to use the official website efficiently (Bordi et al., 2018, p 1).
This played a vital role as it boosted their confidence to use the technical communication
tool to engage with one another at the unit level and at the divisional level. In order to
help the employees adapt effectively in the digitalized work setting, they were educated
about the high flexibility of the online communication platform.
It played a key role and helped them to comprehend how the communication tool
could be used to receive a response from the receiver. The adaptation process was gradual
as some of the employees we not the frequent users on the digital platform. They were
aided at every step so that they could acquaint themselves with the technologically
advanced technological platform (Bordi et al., 2018, p 1). In order to help the employees
of the Mobile Division units adapt to the evolving communication approach, workshops
were conducted where the members from all the units could participate. This played a vital
role to help the employees understand how the communication tool could be used to
strengthen the levels of interaction and engagement.
Conclusion
In the present times, there is the urgent need to train in the employees in the
Mobile Division of BoldFlash so that they would be able to effectively communicate and
engage in the dynamic business setting. In order to address the cross-functional issues that
arise due to the poor communication and the lack of coordination among the employees, it
is necessary to use the technical communication artefact which would act as a major
communication platform for the employees. In order to help the employees adapt to the
new technical communication practice, they must be made familiar with the official
website that could be used to interact among the Mobile division units. The adaptation
process was gradual in nature but it played a key role to strengthen the level of
IT 520 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g
g g g g g g g g g g g g g g g g g g g g g g 10
coordination and interaction among the units and the employees that operated within the
Mobile division of BoldFlash.
References
Beer, M., & Shelton, R. (2012). BoldFlash: Cross-Functional Challenges in the Mobile
Division.
Bordi, L., Okkonen, J., Mäkiniemi, J. P., & Heikkilä-Tammi, K. (2018). Communication in
the digital work environment: implications for wellbeing at work.
Kataria, A., Kataria, A., & Garg, R. (2013). Effective Internal Communication: A Way
Towards Sustainability. International Journal of Business Insights & Transformation,
6(2).
The Introduction Of Business Communication. (2018). Retrieved from
http://shodhganga.inflibnet.ac.in/bitstream/10603/49602/8/08_chepter%201.pdf
Key steps in designing a communications strategy. (2018). Retrieved from
http://www.endvawnow.org/en/articles/1235-key-steps-in-designing-a-
communications-strategy.html?next=1236
