INT 220 Business Brief Template
Course Project
Complete this template by replacing the bracketed text with the relevant information.
Overview
[Summarize the business problem, country selected, and intended audience for this business
brief. Make sure to use complete sentences.]
Section One: Drivers for Global Entry
Selected country – Canada
The country that has been chosen where the small domestic organization could enter into the
international business setting is Canada. The choice of the new market would have important
strategic implications for the business.
Purpose of global expansion
Global expansion would create an opportunity for the small business entity to expand itself in
the vast market setting and engage with a broader customer base. Such a strategic decision
would enable the company to increase its exposure in the market and grow the audience
number. In the highly competitive business environment, such a growth strategy would play an
instrumental role for the small company as it would create an opportunity to expose its high-
quality baseball bats to the market audience in Canada. Such a strategic choice could positively
influence its profitability, market reputation, and credibility and thus give it a competitive edge
against its rivals (Hitt et al., 2016).
Business impact of global business
The global expansion of a domestic business could have a direct implication on its diverse
business operational aspects such as strategic planning process, supply chain management
function, human resource function, marketing activities, etc. Firstly, the company would have to
take into account diverse macro factors that exist in the glial business landscape relating to the
political, economic, social, technological, legal, and environmental aspects. The needs of the
global market audience would have to be taken into consideration while designing the offering
and marketing the same. It would be vital to adapt the business operations to adapt to the
preferences of the global audience so that value could be created at a wider level by the
business. e e
Societal impact of global business
The global expansion of business has significantly impacted the society at varying levels. When
businesses expand at the international level, customers are able to have better access to market
offerings. The strategic decision to expand globally increases the exposure for businesses to a
wider market audience, however. It also intensified the level of competition that they encounter
from global business players. The global expansion of businesses gives rise to several benefits
such as better employment opportunities for people, removal of divisions and boundaries, which
facilitates simpler transportation, and mobility and infrastructural development. However, it also
gives rise to issues pertaining to environmental climate changes. As businesses cater to the
needs of global audience, the level of business operations increases which further has an
implication on the environmental setting (Elali, 2021).
Cultural considerations for global business
While operating in the global business landscape, businesses need to take into consideration
several cultural dimensions. e Before entering the international market environment, companies
need to conduct an in-depth research pertaining to the cultural aspect of the potential global
market prior to market entry. The cultural element has the potential to shape the manner in
which individuals perceive value and make their purchasing decisions. The detailed cultural
insight can help businesses to conduct effective marketing strategies so that long-term
association can be constructed between businesses and the global market audience (Wach,
2015).
Section Two: Market Profile
Complete the tables below to use data and statistics to support your comparisons. Words,
phrases, and numbers should be used to complete the tables, not complete sentences.
Cultural Profile
Category
United States
[Insert Country Selection From
Course Project]
Commonly Spoken Languages
[Insert information.]
[Insert information.]
Commonly Practiced
Religions
[Insert information.]
[Insert information.]
Power Distance Index (PDI)
[Insert information.]
[Insert information.]
Individualism Versus
Collectivism (IDV)
[Insert information.]
[Insert information.]
Masculinity Versus
Femininity (MAS)
[Insert information.]
[Insert information.]
Category
United States
[Insert Country Selection From
Course Project]
Uncertainty Avoidance Index
(UAI)
[Insert information.]
[Insert information.]
Long-Term Orientation
Versus Short-Term
Normative Orientation (LTO)
[Insert information.]
[Insert information.]
Indulgence Versus Restraint
(IVR)
[Insert information.]
[Insert information.]
Political and Economic Profile
Category
United States
[Insert Country Selection From
Course Project]
Political System
[Insert information.]
[Insert information.]
Current Leaders
[Insert information.]
[Insert information.]
Economic Classification
[Insert information.]
[Insert information.]
Economic Blocs Impacting
Trade
[Insert information.]
[Insert information.]
Gross Domestic Product
[Insert information.]
[Insert information.]
Purchasing Power Parity
[Insert information.]
[Insert information.]
Gross Domestic Product Per
Capita
[Insert information.]
[Insert information.]
Human Development Index
[Insert information.]
[Insert information.]
Gender Development Index
[Insert information.]
[Insert information.]
Gender Empowerment
Measure
[Insert information.]
[Insert information.]
Human Poverty Index
[Insert information.]
[Insert information.]
[Compare and contrast important political and economic factors for your selected market against
those in the domestic market, including political systems, current leaders, and economic
measures or characteristics used in classification.]
Section Three: Market Considerations
Complete the table below to support your explanations using current exchange rates.
Exchange Rates
Category
The U.S. Dollar
[Insert Country Selection From
Course Project’s Currency]
Exchange Rate
[Insert information.]
[Insert information.]
Legal and Regulatory Considerations
[Compare and contrast important market considerations for your selected market against those
in the domestic market. Explain the similarities, differences, and considerations for conducting
business between the two markets, such as general legal and regulatory requirements, monetary
and management logistics, and mode-of-entry considerations.]
References
Elali, W. (2021). The importance of strategic agility to business survival during corona crisis and
beyond. International Journal of Business Ethics and Governance, 1-8.
Hitt, M. A., Li, D., & Xu, K. (2016). International strategy: From local to global and beyond.
Journal of World Business, 51(1), 58-73.
Wach, K. (2015). Role of culture in international business: A synthetic review. International
Entrepreneurship, 1(2), 49-60.
