What steps are you going to take to promote CSR initiatives? For
example: what community programs, nonprofits, or environmental
projects will the new product or service support?
• Toyota has an established Philosophy and Sustainability
Fundamental Policy in place already that focuses on the
development of environmental, community and social
contributions. Toyota uses their basic philosophy to contribute
to making the earth a better place to live, enrich lifestyles and
promote a compassionate society by directly facing the changes
and challenges surrounding society and by engaging in value
creation through making the most of the core assets and
strengths we have accumulated to date in promoting our
diverse businesses.
• Environment: aim for growth that is in harmony with
the environment by seeking to minimize the
environmental impact of our business operations,
such as by working to reduce the effect of our
vehicles and operations on climate change and
biodiversity. We strive to develop, establish, and
promote technologies that enable the environment
and economy to coexist harmoniously, and to build
close and cooperative relationships with a wide
spectrum of individuals and organizations involved in
environmental preservation (Toyota-Global, 2022)
• Community: Implementing the Toyota philosophy of
respect for people by honoring the culture, customs,
history, and laws of each country and region.
Constantly pursuing safer, cleaner, and improved
technologies that satisfy the evolving needs of
society for sustainable mobility. Bribery of or by any
business partner, government agency, or public
authority is not tolerated. Toyota strives to maintain
honest and fair relationships with government
agencies and public authorities. (Toyota-Global,
2022)
• Social Contributions: actively promote and engage,
both individually and with partners, in social
contribution activities that help strengthen
communities and contribute to the enrichment of
society (Toyota-Global, 2022) There are five action
policies currently in place to mitigate global warming
and achieve reduction in CO2 admissions and waste
in business activities, while also working to expand
the environmentally friendly products offered to
improve the global environment (Toyota-Industries,
2022).
The new product of fully electric vehicles lines up with the company
CSR initiatives, vision and focus of positively impacting the
environment and reducing their carbon footprint.
How do you plan to attract, develop, engage, and reward your
project team?
• Attract: The initiative to develop, perfect and release
electrified vehicles in the U.S. will attract engineers and
scientist for the R&D portion of the development of EV’s.
Sustainability is becoming a growing interest area and
attracts many people who want to work for companies
who focus on their sustainability efforts, CSR, DEI, which
all wraps into the companies Triple Bottom Line.
Promoting the Toyota commitment to these initiatives will
attract the talent the company is looking for.
• Develop: Teams from R&D to factory workers to dealers
will be developed to stand behind the company initiative.
The employees currently on staff will go through training
on Sustainability, Diversity & Inclusion, and the company
vision & mission.
• Engage: Employees will be offered reimbursement for
continuing education, salary structure will be consistent
across positions and will be transparent to promote the
companies inclusive, diverse and equal opportunity motto.
There will also be employee recognition for those who go
above and beyond in both work performance and
community commitments and volunteering.
• Reward: Bonus structures will be developed for all levels
of employees to ensure each level of employee will have
the opportunity to earn a bonus for their hard work and
commitment to the company and their vision.
Toyota Global. (2022).
Sustainability Fundamental Policy:
Sustainability policy: Sustainability
. Toyota Motor Corporation
Official Global Website. Retrieved June 8, 2022, from
https://global.toyota/en/sustainability/csr/policy/
Toyota Industries Corporation Copyright © Toyota Industries
Corporation. All rights reserved. (2022).
CSR management
. CSR
Management | Toyota Industries Corporation. Retrieved June 8,
2022, from https://www.toyota-
industries.com/csr/management/index.html
Toyota Motor Corporation. (2021, April 21).
Collaboration with
business partners: ESG (environment, social, governance) activities:
Sustainability
. Toyota Motor Corporation Official Global Website.
Retrieved June 2, 2022, from
https://global.toyota/en/sustainability/esg/partners/
Toyota USA . (2022).
Diversity & Inclusion 2022 Annual Report
.
Toyota USA | Workplace Diversity, Inclusion & Recognition.
Retrieved May 26, 2022, from
https://www.toyota.com/usa/diversity/#diversity-our-commitment
