The segments I can do immediately include the value proposition, the customer segments,
customer relationships, channels, and key activities. The areas that might need work are the
cost structure, key partners, key resources, and revenue streams. The segments I hadn’t
considered are key partners and key resources as I didn’t know that would be important to the
BMC model. I just assumed that since Nike was well known already and had their partners and
resources it wouldn’t be that important so didn’t consider these two segments.
