BUS 400
Module Five -Assignment
Southern New Hampshire University
Project Timeline
In order for your business to remain viable in the market, it’s important that you are
consistently developing new and creative features to promote your brand. If you stay stagnant,
other businesses will come up with something innovative and sweep away attention from you.
This means that project timelines should be no longer than 12 months to keep up with the
demand of consumers and make sure they don’t lose interest.
Intended Customer
The intended customer for the Apple iPhone 15 includes a wide range of individuals,
including tech enthusiasts, professionals, and Apple loyalists. We aim to attract both existing
Apple users who are looking to upgrade their devices and new customers looking for a premium,
high-performance smartphone.
The intended customer profile for the Apple iPhone 15 encompasses a diverse range of
individuals, all seeking to experience the cutting-edge technology and innovation that this new
product offers. There will be four main types of customers that iPhone 15 covers. The iPhone 15
appeals to technology enthusiasts who are excited by the latest advancements in smartphone
technology. These customers eagerly adopt new features and performance improvements, and
the iPhone 15's A15 Bionic chip, enhanced camera system, 5G capabilities, and iOS 16 present a
