Mod 1 elevator pitch was on a improved version of Cortana(similar to Alexa and
Siri) with more in depth app interaction that would allow you to use voice
command in nearly every app and have an AI that responds to things like your
camera for those with impairments.
• Which of the segments do you think you can complete immediately?
The reading lists the different segments as:
• Key Partners
• Key Activities
• Key Resources
• Value Propositions
• Customer Relationships
• Channels
• Customer Segments
• Cost Structure
• Revenue Streams (Ebinum, 2019)
Of these the easiest to fill out would be Key Partners, channels, and customer
relationships as they can be estimated immediately.
• Which segments do you think might need more work?
Value Propositions, Cost structure, and Revenue Streams are all hard to
determine as this is new innovation and the popularity and demand are hard to
estimate. This can have additional meta data included during testing and based
on partner demand.
• Are there any factors or segments you had not considered so far? Which
ones? Explain.
Key Activities and revenue streams cant be properly estimated until a better
scope of the capabilities and demand for the Cortana 2.0 are. Also assuming the
demand is there allowing the base software to be close sourced but editable with
permission would enable additional software developers to partner with
Microsoft allowing for greater market reach.
References
Ebinum, M. (2019, October 17). How to: Business Model Canvas Explained.
Medium. Retrieved May 18, 2022, from https://medium.com/seed-digital/how-
to-business-model-canvas-explained-ad3676b6fe4a
